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Tovala

VP of Product

Tovala

. Lead the strategy and execution of Tovala’s product portfolio across food, hardware, software, and customer experience .

Posted 9/25/2026full-timeChicago • Illinois • United StatesLead💰 $200,000 - $275,000 per yearWebsite

About the role

Key responsibilities & impact
  • Lead the strategy and execution of Tovala’s product portfolio across food, hardware, software, and customer experience
  • Develop a unified, insight-driven product strategy connecting with customers and empowering cross-functional teams
  • Establish repeatable customer feedback loops through interviews, surveys, customer support tickets, and other interactions
  • Drive accountability for customer insight quality and depth
  • Own and continuously refine a company-wide view of customer needs and product opportunities
  • Communicate the unified understanding of customer pain points across the organization
  • Develop a clear product strategy aligned with overall company strategy, customer insights, priorities, success metrics, and multi-year vision
  • Coach product managers to contribute materially to strategy
  • Pressure-test strategy against customer pain points
  • Translate strategy into clear roadmaps tied to measurable goals
  • Coach product managers, UX research, and design teams
  • Improve the ability to move ideas from concept to live test quickly across Tovala’s product portfolio
  • Partner with marketing, technology, culinary, finance, operations, engineering, and data teams to test and launch product initiatives
  • Partner with leadership and cross-functional teams to deliver differentiated customer experiences that retain and delight customers

Requirements

What you’ll need
  • 8+ years of product management experience
  • Experience in direct-to-consumer businesses with physical consumer products, ideally in food, meal delivery, grocery, or perishable/recurring subscription categories
  • Proven experience leading product teams in cross-functional environments
  • Experience at a growth-stage company preferred
  • Deep empathy for customers and ability to translate customer needs into successful products
  • Demonstrated success building product strategies, aligning stakeholders, and delivering outcomes across multiple product lines or strongly cross-functional environments
  • Ability to learn and fail fast and develop teams, processes, and experiments to do so
  • Ability to guide and grow a product team with varied backgrounds and experiences
  • Exceptional ability to align executives and teams, simplify complexity, and ensure clarity of direction
  • Ability to integrate customer insights, experimentation, and quantitative analysis to guide decisions

Benefits

Comp & perks
  • Competitive equity package
  • Flexible paid time off, with a minimum of 15 days off encouraged
  • Comprehensive healthcare coverage
  • 401(k) with match
  • Free Tovala Smart Oven and discounted Tovala meals
  • Paid holidays
  • Winter holiday office shutdown for a week around Christmas and New Year’s
  • Recognition programs
  • Continued learning stipend
  • Casual dress code
  • In-office coffee, snacks and drinks
  • Tovala swag