Paid Search Manager

Townsquare Ignite

. Plan, execute, and optimize SEM campaigns to drive engagement and conversion .

Posted 10/30/2026full-timeRemote • North Carolina • United StatesJunior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, executing, and optimizing SEM campaigns, with a strong understanding of digital advertising and analytical skills to track ROI and performance metrics. Proficient in managing budgets and delivering insights while collaborating effectively in a fast-paced environment.

Highest-signal resume keywords

SEM Campaign ManagementGoogle Ads ProficiencyExcel ProficiencyAnalytical SkillsDigital Advertising Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM CampaignsKeyword AnalysisPerformance TrackingBudget ManagementData AnalysisText Creative CopywritingBid ManagementROI TrackingTroubleshootingReporting

Soft Skills

Interpersonal SkillsCommunication SkillsProblem-Solving SkillsOrganizational SkillsSelf-Motivated

Tools & Technologies

Google AdsBing AdsExcelPowerPointWordAsana

Industry Keywords

Digital Media LandscapeHome Services SearchLSA AccountsAdvertisingMarketing

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Plan, execute, and optimize SEM campaigns to drive engagement and conversion
Build keyword lists, analyze search volume, and make recommendations
Set up paid search campaigns in-platform
Write text creative copy for paid search
Manage daily performance, bid recommendations, execution details, budgets, and accounting to meet client goals and KPIs
Track ROI and ad spend across all accounts monthly
Keep up to date with best practices, bid management systems, keyword development tools, and industry research
Pull and analyze daily campaign reports
Generate monthly reporting and performance insights
Troubleshoot technical and performance issues
Deliver all tasks on time
Support special projects and assist the Associate Paid Search Manager with search strategy development
Maintain account records, including IOs, Asana tickets, and email correspondence
Participate in regular virtual team meetings with camera on
Work closely and collaboratively with a team in a fast-paced, detail-oriented environment

Requirements

What you’ll need

Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
Must be proficient, intermediate level, with Excel, PowerPoint, Word
Self-motivated with the ability to work in both a team environment and independently
Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
Aptitude for learning new skills and procedures
Above-average problem-solving skills and troubleshooting
Strong organizational skills and detail-oriented
Strong math and analytical skills
Possess a strong understanding of digital advertising and the digital media landscape
Must be eligible to work in the U.S.
Experience managing home services Search and LSA accounts (preferred)

Benefits

Comp & perks

Competitive base plus bonus plan
3 Weeks PTO
9 Paid Holidays (Two personal/floating Holidays)
Health, Dental, Vision
401(K)
Company provided laptop
Continuous training opportunities
Fully remote opportunity
Unlimited Growth Potential - Ignite is our fastest growing division and we only promote from within!
Comprehensive training program
Positive and supportive culture that encourages everyone to develop themselves and others