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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing the customer journey through effective lifecycle marketing strategies, utilizing HubSpot for automation and communication. Proven ability to drive customer adoption and retention through data-driven experiments and clear marketing writing.
Highest-signal resume keywords
Lifecycle Marketing ExperienceHubSpot Workflow DevelopmentCustomer Retention StrategiesData-Driven ExperimentationAI and Automation Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingCustomer Journey MappingEmail MarketingWorkflow AutomationData AnalysisMarketing ExperimentationContent WritingCustomer Adoption StrategiesRetention MetricsConsent Management
Soft Skills
CollaborationIndependent WorkPrioritizationJudgment in Human InteractionClear Communication
Tools & Technologies
HubSpotAI ToolsMarketing Automation Software
Industry Keywords
B2B SoftwareCustomer SuccessProduct MarketingGTM Operations
About the role
Key responsibilities & impact- Own the end-to-end customer journey from onboarding to renewal
- Map and run customer lifecycle communications, deciding audiences, timing and automated versus human interactions
- Build and manage the customer journey in HubSpot, including emails, workflows, audiences, triggers, suppression and subscriptions
- Collaborate with GTM Ops to obtain data required for triggers
- Use automation and AI to operate lifecycle marketing efficiently
- Write emails, in-app messages, prompts and educational content
- Run controlled experiments, report results and scale successful initiatives
- Build templates, guardrails and how-to materials for regional marketing leads
- Work cross-functionally with Product, Customer Success and GTM Ops
- Report to the Head of Product Marketing
- Improve customer adoption, retention and gross revenue retention
Requirements
What you’ll need- Experience running lifecycle or customer marketing in B2B software
- Demonstrated retention or adoption results
- Experience building workflows in HubSpot or a similar tool
- Knowledge of consent and subscriptions across markets
- Clear marketing writing for busy audiences
- Experience running experiments with control groups and interpreting results
- Effective use of AI and automation, with judgment about when human interaction is needed
- Ability to enable Customer Success and Product teams to operate independently
- Ability to prioritise, work independently and try new things
Benefits
Comp & perks- Competitive market-rate remuneration, reviewed regularly with a strong focus on fairness and transparency
- Employee Share Option Program (ESOP)
- Annual wellness bonus
- Access to EAP (employee assistance programme)
- Generous annual leave
- Paid parental leave and support for a smooth return to work
- Annual L&D budget
- Opportunities for growth, mentorship and exposure
- Flexible working
- Pet-friendly workplace
- Tracksuit provided