Account Executive, Parks and Recreation

Traction Rec

. Own the full sales cycle from first conversation through RFP, contract, and handoff .

Posted 10/31/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing the full sales cycle, including RFP processes and client relationship management, while leveraging strong communication and consultative skills to drive revenue growth in the public sector and municipal markets.

Highest-signal resume keywords

B2B Sales ExperiencePublic Sector SalesSalesforce ProficiencyAccount ManagementSales Strategy Implementation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Cycle ManagementRFP Process NavigationQuota AchievementAccount Engagement StrategiesTerritory PlanningConsultative SellingLead GenerationSales MethodologiesClient Procurement ProcessesBusiness Acumen

Soft Skills

Exceptional CommunicationInterpersonal SkillsPresentation SkillsCollaborationEntrepreneurial Mindset

Tools & Technologies

SalesforceBusiness ApplicationsCRM Technology

Industry Keywords

Municipal MarketsParks and RecreationGovernment SalesCommunity OrganizationsLocal Government

About the role

Key responsibilities & impact

Own the full sales cycle from first conversation through RFP, contract, and handoff
Conduct consultative conversations with recreation leaders, finance teams, and IT
Plan territories and conduct prospecting activities
Generate leads at target accounts and engage key stakeholders
Promote and attend municipal and recreation industry events
Conduct sales discovery and qualification using established sales methodology
Navigate public-sector buying processes, including RFPs, procurement rules, council and committee approvals, and budget cycles
Drive sales strategy plans and execution to achieve or exceed revenue and activity goals
Identify organizational pain points and objectives and align them with Traction Rec solutions
Manage relationships with recreation directors, program managers, finance, IT, and procurement stakeholders
Deliver remote and onsite client presentations
Manage contracting, negotiation, objection handling, and client procurement processes
Provide ongoing account management and advocate for client success
Build brand awareness in municipal parks and recreation markets
Work with external partners to execute joint strategies
Seek growth opportunities and new business value
Coordinate clients, partners, and internal team members for mutual success
Work hands-on with internal business applications for collaboration
Keep Salesforce current for pipeline management and forecasting
Travel roughly every other month

Requirements

What you’ll need

Bachelor’s degree or equivalent experience
5+ years in client-facing B2B sales
SaaS-specific experience is a benefit
Experience selling to public sector, government, or municipal buyers
Parks and recreation experience is a strong asset
Comfort with long, multi-stakeholder sales cycles and formal procurement, including RFPs and council approvals
Track record of successful quota achievement and net new customer acquisition
Ability to build relationships with client leadership and establish trusted advisor status through strong business acumen
Passion for working with municipalities and community organizations
Experience or strong interest in business application or CRM technology
Exceptional verbal and written communication, including RFP responses and executive summaries
Strong interpersonal and presentation skills
Entrepreneurial mindset demonstrating collaboration and excitement to build a business
Proven proficiency in account/territory planning and account engagement strategies
Implementation of sales strategies and methodologies such as MEDDIC
Success in fast-paced, collaborative team selling environments
Bonus experience in local government, parks and recreation, community centers, or the Salesforce ecosystem
Successful completion of background and reference checks

Benefits

Comp & perks

Living Wage Certified employer in British Columbia
Pledge 1% for the Planet, dedicating 1% of time, product, profit, or equity to environmental and community causes
Competitive benefits offered (specific benefits not listed)
Equal opportunity and support for candidates from all backgrounds
Travel opportunities roughly every other month