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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a strong focus on brand positioning, event management, and communications. Proven ability to generate pipeline and manage marketing budgets while engaging effectively with senior stakeholders.
Highest-signal resume keywords
B2B Marketing ExperienceBrand ManagementEvent ManagementAgency ManagementBudget Ownership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline GenerationBrand PositioningField MarketingCommunicationsEvent PlanningTrade Show ManagementWebinar DevelopmentExternal CommunicationMarketing MeasurementLogistics Industry Knowledge
Soft Skills
Confident PresenceStructured ApproachSelf-DirectedEngagement with StakeholdersModeration Skills
Tools & Technologies
AI ToolsPR ManagementMarketing Materials Quality Control
Industry Keywords
LogisticsEnterprise SoftwareB2B MarketingPublic RelationsCustomer Engagement
About the role
Key responsibilities & impact- Bring TradeLink to life on stage, with customers, in the community, and in the public eye
- Implement and communicate the new brand positioning across all channels
- Develop event formats together with customers and at customer locations
- Plan and execute trade show and conference appearances in collaboration with Sales
- Establish customer webinars and reference customer programs
- Build and continuously develop a long-term community for logistics decision-makers
- Shape external communications
- Work with the PR agency and increase visibility in industry and business media
- Brief and manage external PR, design, and video partners
- Ensure the quality of all external marketing materials
- Own the marketing budget
- Measure marketing success based on pipeline generation and customer relationships
- Work closely with Sales, Product, and the CEO
Requirements
What you’ll need- At least 4 years of experience in B2B marketing, with a focus on brand, field marketing, events, or communications
- Experience in industry, logistics, or enterprise software is a plus
- Independently manage executive dinners, roundtables, and trade show appearances
- Demonstrated ability to generate pipeline through these marketing formats
- Experience in brand, communications, or PR
- Strong instinct for brand fit and consistency
- Experience managing agencies and freelancers
- Experience with budget ownership
- Confident presence when engaging with senior stakeholders
- Enjoy moderating events and discussions
- Structured, self-directed approach with a clear focus on priorities
- Experience using AI tools in day-to-day work
- Excellent written German and English skills
- Willingness to travel
Benefits
Comp & perks- Help shape a fast-growing, AI-native B2B startup in the logistics industry
- Small, focused pods with real ownership of outcomes
- Influence over the product, customer solutions, growth, and brand
- AI tools to multiply your impact
- Continuous feedback and 360° reviews
- Personal development budget
- Close collaboration with an experienced management team
- Motivated and supportive team
- Inclusive and diverse culture
- Virtual team events and unforgettable offsites
- Regular co-working sessions in Berlin and Munich
- VSOP program with direct participation in the company’s growth