TradeLink

Marketing

• Own all marketing activities for TradeLink, including brand, events, case studies, LinkedIn, and sales enablement
• Maintain the brand book, tone of voice, and naming guidelines, and ensure consistent implementation across all marketing materials
• Plan and manage customer events, trade shows such as LogiMAT, and webinars end to end, including budgeting and follow-up
• Build a repeatable case study engine, approach customers, conduct interviews, and produce written and video case studies
• Manage the company LinkedIn page and create content for the CEO
• Serve as the internal point of contact for the PR agency, covering everything from press releases to data-driven content formats
• Maintain and further develop the website, landing pages, blog, and newsletter in line with the company’s positioning
• Create and maintain pitch decks, videos, and one-pagers for Sales
• Brief, manage, and evaluate agencies and freelancers for demand generation, design, and video
• Use Claude, ChatGPT, and image and video tools to produce content more quickly and to a higher standard
• Work directly with the management team and manage external partners

Senior Marketing Manager