Growth Retention Manager – Apparel

Trafilea Tech E-commerce Group

. Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp .

Posted 9/23/2026full-timeRemote • Argentina, BrazilSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retention marketing strategies, focusing on customer engagement, lifecycle marketing, and data-driven decision-making. Proven ability to lead cross-functional teams and execute multi-channel campaigns that enhance customer retention and drive revenue growth.

Highest-signal resume keywords

Retention Marketing StrategyCross-Functional Team LeadershipCRM and Lifecycle MarketingData Analysis and Performance MetricsAI and Emerging Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention MarketingCustomer EngagementSegmentationData AnalysisLTV/CAC OptimizationExperimentation and TestingOKR DefinitionMulti-Channel StrategyE-Commerce ExperienceDigital Marketing

Soft Skills

Analytical MindsetCuriosityTest-Driven ApproachProblem-SolvingExecution Management

Tools & Technologies

Analytics ToolsCRM SystemsData ScienceEmail Marketing PlatformsSMS Marketing Tools

Industry Keywords

E-CommerceRetailCustomer JourneyEngagement StrategiesDigital-First Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp
Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies
Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes
Define quarterly OKRs and retention roadmaps, identifying and prioritizing high-impact initiatives
Own retention performance, including revenue, conversion, repurchase, and LTV/CAC
Turn data into clear opportunities and actions
Lead experimentation and optimization using customer behavior, testing, and competitor insights
Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams
Remove blockers and ensure high-quality delivery

Requirements

What you’ll need

7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments
5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology
Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement
Strong analytical mindset, using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC
Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments
Hands-on, curious, and test-driven
Strong interest in using AI and emerging technologies to improve retention
Bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related field
Advanced English is required
Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses

Benefits

Comp & perks

100% Remote
USD competitive salary
Paid time off
Dynamic, diverse, and talented global team
Investment in AI and automation
Opportunities for talent growth and development