Field Marketing Manager

Traild

. Own Traild’s North America event calendar end to end, covering 70+ ERP user groups, industry conferences, channel roadshows, and customer and prospect dinners .

Posted 9/22/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing B2B events and field marketing initiatives, with a strong focus on revenue tracking, partner relationship building, and project management. Proficient in utilizing CRM and marketing automation tools to enhance event performance and drive demand.

Highest-signal resume keywords

B2B Event ManagementRevenue ReportingProject ManagementHubSpotSalesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningLead CaptureBooth DesignPerformance AnalyticsCreative Event ConceptsPipeline ReportingOn-Site ActivationPre-Show OutreachFollow-Up SequencesCo-Marketing Programs

Soft Skills

Clear CommunicationAttention to DetailCommercial AcumenRelationship BuildingCreative Thinking

Tools & Technologies

CRM PlatformsMarketing Automation ToolsEvent Management Software

Industry Keywords

SaaSERPVARsImplementation PartnersFinance SoftwareAccounting Software

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Own Traild’s North America event calendar end to end, covering 70+ ERP user groups, industry conferences, channel roadshows, and customer and prospect dinners
Manage sponsorship selection, booth design, lead capture, follow-up and post-event pipeline reporting
Build event field playbooks covering pre-show outreach, meeting targets, on-site activation and follow-up sequences
Develop and test booth concepts, activations, event formats and invitations
Run regional customer dinners, executive roundtables, lunch and learns, and co-hosted local sessions
Own webinars from planning and speaker preparation through promotion, execution and performance analytics
Partner with North America sales leadership on regional demand plans
Run co-marketing programs with ERP platforms, resellers and implementation partners
Build relationships with priority North American ERP platforms and VARs to secure co-marketing commitments
Maintain partner and field toolkits, including pitch decks, social assets, email templates and value proposition materials
Deliver internal enablement for North America sales and channel representatives
Track and report event and channel performance against revenue outcomes and recommend investment priorities

Requirements

What you’ll need

3 to 7 years of B2B event or field marketing experience in SaaS or tech
Demonstrated ownership of events end to end
Ability to manage 70 or more events per year running in parallel
Strong commercial acumen and ability to report revenue, pipeline and ROI
Creative experience with booth concepts, activations, event formats or invitations
Experience building relationships with partners, VARs or implementation partners
Strong project management and attention to detail
Ability to run multiple programs and vendors across time zones
Clear, compelling communication skills
Working knowledge of HubSpot, Salesforce or similar CRM and marketing automation platforms
Experience at a Series A to Series C SaaS company is a strong advantage
Knowledge of the finance or accounting software landscape is a plus

Benefits

Comp & perks

Remote, hybrid and flexible working options
Global team with colleagues across APAC, North America and EMEA