Regional Marketing Manager

Transoft Solutions Inc.

. Develop and execute a prioritized Regional Marketing Plan aligned with Business Unit strategy and Sales targets, establishing objectives, timelines and KPIs .

Posted 10/22/2026contractRotterdam • NetherlandsMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional marketing plans aligned with business strategies and sales targets, while effectively managing teams and resources. Proficient in utilizing CRM and marketing automation tools to enhance campaign performance and lead generation.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing CampaignsCRM and Marketing Automation PlatformsLeadership and Team DevelopmentProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Plan DevelopmentCampaign Performance MonitoringLead Generation StrategiesKPI EstablishmentBudget Management

Soft Skills

Strong Communication SkillsCollaboration SkillsOrganizational SkillsAbility to PrioritizeRelationship Building

Tools & Technologies

Microsoft DynamicsMarketoMarketing Automation Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingDiploma in Business or Related Discipline

Industry Keywords

SoftwareSaaSTechnical ProductMulti-Market Environment

About the role

Key responsibilities & impact

Develop and execute a prioritized Regional Marketing Plan aligned with Business Unit strategy and Sales targets, establishing objectives, timelines and KPIs
Prioritize regional marketing activities and focus resources on high-impact initiatives
Lead, support and develop the regional marketing team
Manage workload and performance and support capability development
Coordinate Product Marketing, Sales, Digital Marketing and external partners
Oversee regional campaigns, content and communications across email, social media, paid media and marketing automation
Plan and manage regional events and training programs
Manage regional marketing budgets, purchase orders and resource allocation
Monitor campaign and pipeline performance to improve lead generation, conversion and marketing ROI
Scope, prioritize, track and report regional marketing activities, including progress, risks and dependencies
Improve marketing processes, tools, automation and reporting

Requirements

What you’ll need

Bachelor’s degree or diploma in Marketing, Business or a related discipline
5+ years of experience in B2B marketing
Proven track record of delivering integrated marketing campaigns
Experience developing marketing plans aligned with Sales objectives and wider commercial priorities
Strong leadership skills and experience providing direction, managing priorities and supporting development of others
Experience with CRM and marketing automation platforms, ideally including Microsoft Dynamics and Marketo
Commercially minded and comfortable using campaign, pipeline and performance data to make decisions and improve results
Excellent organizational and project management skills
Ability to prioritize competing requirements and coordinate activities across multiple teams and stakeholders
Strong communication and collaboration skills
Ability to build effective working relationships across Sales, Product Marketing, Digital Marketing and other internal and external stakeholders
Experience within a software, SaaS, technical product or multi-market environment would be an advantage

Benefits

Comp & perks

Flexible working environment that embraces both in-person and remote work
Professional growth and development opportunities
Community support through global initiatives and donations
Fun workplace environment