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TransUnion

Senior Advisor, Marketing Solutions

TransUnion

. Lead go-to-market strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions .

Posted 9/22/2026full-timeUnited StatesSenior💰 $126,700 - $190,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading go-to-market strategies, product marketing, and sales enablement, with a strong focus on AI-driven insights and marketing analytics. Proven ability to manage cross-functional teams and synthesize results against key performance indicators to drive revenue growth.

Highest-signal resume keywords
Product MarketingSales EnablementGo-To-Market StrategyMarketing AnalyticsArtificial Intelligence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product StrategyData ManagementMachine LearningMarketing AnalyticsConsumer InsightsGo-To-Market ProgramsKey Performance IndicatorsData ScienceAutomationPredictive Analytics
Soft Skills
Excellent CommunicationPublic SpeakingProject ManagementAttention to DetailContent Writing
Tools & Technologies
AI-Powered ToolsGenerative Artificial Intelligence
Industry Keywords
AdTechMarTechDaaSSaaSProfessional ServicesConsultingMarketing Technology

About the role

Key responsibilities & impact
  • Lead go-to-market strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions
  • Partner with Product Management on go-to-market strategies, key performance indicators, pipeline, and revenue across U.S. and global markets
  • Manage cross-functional go-to-market programs with teams in the United Kingdom, Canada, Germany, India, and South Africa
  • Drive market awareness through industry events, speaking engagements, thought leadership, market research, and competitive analysis
  • Diagnose client and prospect needs and translate them into questions, use cases, and customer-focused stories
  • Apply AI- and ML-driven insights to product positioning, audience strategy, and go-to-market decisions
  • Collaborate with Marketing Planning and Management, Campaign Management, Content, Events, Media, Branding and Design, and Web teams
  • Synthesize go-to-market results against key performance indicators
  • Report directly to the Senior Director within the Product Marketing division

Requirements

What you’ll need
  • 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics, Professional Services, Consulting, Agency, or related marketing and advertising technology functions
  • Experience working with major brands and establishing go-to-market strategies in AdTech and MarTech industries
  • Experience with marketing analytics, media strategy, data management and integrations, and data science
  • Experience applying Artificial Intelligence, automation, consumer insights, and Machine Learning to product marketing and go-to-market strategies
  • Extensive experience developing and executing go-to-market programs for impactful product launches
  • Experience enabling sales teams throughout the buyer journey
  • Demonstrated success leading positioning and enablement initiatives supporting revenue growth
  • Fluency in AI-powered tools, automation, predictive analytics, and Generative Artificial Intelligence
  • Working knowledge of marketing analytics, data management and integrations, and data science concepts
  • Ability to define and track key performance indicators
  • Ability to simplify complex subjects and build clear, compelling stories
  • Excellent communication and public speaking skills
  • Strong project management, attention to detail, content writing, and presentation skills
  • Ability to lead cross-functional workstreams and work independently with minimal supervision
  • Must be authorized to work full-time in the United States without current or future employer sponsorship

Benefits

Comp & perks
  • Day-one eligibility for medical, dental, and vision coverage
  • Supplemental health plan options
  • HSA and FSA accounts
  • Company-paid basic life and AD&D insurance
  • Optional voluntary life and AD&D insurance
  • Short- and long-term disability
  • Legal plan
  • Pet insurance
  • Travel accident coverage
  • Adoption assistance and fertility planning coverage
  • Caregiver support
  • Dependent Care FSA with possibility of employer match
  • Complimentary Care@Work membership
  • Up to 12 weeks of paid parental leave with eligibility for a gradual return
  • 401(k) with employer match
  • Employee Stock Purchase Plan (ESPP)
  • Financial wellness resources
  • Career coaching
  • Optional long-term care insurance
  • Tuition reimbursement
  • Flexible time off for exempt employees or paid time off for nonexempt employees
  • Up to 12 paid holidays per year
  • Commuter benefits
  • Employee discounts
  • Charitable gift matching
  • Paid volunteer time off
  • Corporate volunteer events
  • 24/7 professional therapy, coaching, and emotional well-being programs
  • Guided meditation and physical, mental, social, and financial wellness resources
  • Annual bonus plan eligibility for regular, full-time non-sales positions
  • Certain positions may be eligible for long-term incentives and other payments