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Senior Advisor, Marketing Solutions
TransUnion. Lead go-to-market strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading go-to-market strategies, product marketing, and sales enablement, with a strong focus on AI-driven insights and marketing analytics. Proven ability to manage cross-functional teams and synthesize results against key performance indicators to drive revenue growth.
Highest-signal resume keywords
Product MarketingSales EnablementGo-To-Market StrategyMarketing AnalyticsArtificial Intelligence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyData ManagementMachine LearningMarketing AnalyticsConsumer InsightsGo-To-Market ProgramsKey Performance IndicatorsData ScienceAutomationPredictive Analytics
Soft Skills
Excellent CommunicationPublic SpeakingProject ManagementAttention to DetailContent Writing
Tools & Technologies
AI-Powered ToolsGenerative Artificial Intelligence
Industry Keywords
AdTechMarTechDaaSSaaSProfessional ServicesConsultingMarketing Technology
About the role
Key responsibilities & impact- Lead go-to-market strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions
- Partner with Product Management on go-to-market strategies, key performance indicators, pipeline, and revenue across U.S. and global markets
- Manage cross-functional go-to-market programs with teams in the United Kingdom, Canada, Germany, India, and South Africa
- Drive market awareness through industry events, speaking engagements, thought leadership, market research, and competitive analysis
- Diagnose client and prospect needs and translate them into questions, use cases, and customer-focused stories
- Apply AI- and ML-driven insights to product positioning, audience strategy, and go-to-market decisions
- Collaborate with Marketing Planning and Management, Campaign Management, Content, Events, Media, Branding and Design, and Web teams
- Synthesize go-to-market results against key performance indicators
- Report directly to the Senior Director within the Product Marketing division
Requirements
What you’ll need- 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics, Professional Services, Consulting, Agency, or related marketing and advertising technology functions
- Experience working with major brands and establishing go-to-market strategies in AdTech and MarTech industries
- Experience with marketing analytics, media strategy, data management and integrations, and data science
- Experience applying Artificial Intelligence, automation, consumer insights, and Machine Learning to product marketing and go-to-market strategies
- Extensive experience developing and executing go-to-market programs for impactful product launches
- Experience enabling sales teams throughout the buyer journey
- Demonstrated success leading positioning and enablement initiatives supporting revenue growth
- Fluency in AI-powered tools, automation, predictive analytics, and Generative Artificial Intelligence
- Working knowledge of marketing analytics, data management and integrations, and data science concepts
- Ability to define and track key performance indicators
- Ability to simplify complex subjects and build clear, compelling stories
- Excellent communication and public speaking skills
- Strong project management, attention to detail, content writing, and presentation skills
- Ability to lead cross-functional workstreams and work independently with minimal supervision
- Must be authorized to work full-time in the United States without current or future employer sponsorship
Benefits
Comp & perks- Day-one eligibility for medical, dental, and vision coverage
- Supplemental health plan options
- HSA and FSA accounts
- Company-paid basic life and AD&D insurance
- Optional voluntary life and AD&D insurance
- Short- and long-term disability
- Legal plan
- Pet insurance
- Travel accident coverage
- Adoption assistance and fertility planning coverage
- Caregiver support
- Dependent Care FSA with possibility of employer match
- Complimentary Care@Work membership
- Up to 12 weeks of paid parental leave with eligibility for a gradual return
- 401(k) with employer match
- Employee Stock Purchase Plan (ESPP)
- Financial wellness resources
- Career coaching
- Optional long-term care insurance
- Tuition reimbursement
- Flexible time off for exempt employees or paid time off for nonexempt employees
- Up to 12 paid holidays per year
- Commuter benefits
- Employee discounts
- Charitable gift matching
- Paid volunteer time off
- Corporate volunteer events
- 24/7 professional therapy, coaching, and emotional well-being programs
- Guided meditation and physical, mental, social, and financial wellness resources
- Annual bonus plan eligibility for regular, full-time non-sales positions
- Certain positions may be eligible for long-term incentives and other payments