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Senior Director, Market Planner
TransUnion. Develop and execute a market-informed growth strategy for TransUnion’s Life Insurance business .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Life Insurance market dynamics, including underwriting, product development, and strategic market execution. Proven ability to analyze customer needs and competitive trends while effectively communicating complex concepts to senior stakeholders.
Highest-signal resume keywords
Life Insurance Industry ExperienceMarket Strategy DevelopmentStakeholder ManagementData Analytics KnowledgeCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Life Insurance UnderwritingActuarial AnalysisProduct DevelopmentMarket ResearchGo-To-Market StrategyRisk AssessmentConsumer Data AnalysisDigital Transformation InitiativesPredictive AnalyticsThought Leadership Development
Soft Skills
Strong Written CommunicationVerbal Presentation SkillsInfluencing SkillsStakeholder EngagementTeam Alignment
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Life InsuranceMarket DynamicsCustomer NeedsCompetitive TrendsInsurance Policy LifecycleData-Enabled SolutionsMarket PenetrationVoice of CustomerCross-Functional DependenciesStrategic Customer Engagement
About the role
Key responsibilities & impact- Develop and execute a market-informed growth strategy for TransUnion’s Life Insurance business
- Establish priorities, dependencies, and measurable objectives
- Align Life Insurance industry trends and customer needs with TransUnion’s solutions and capabilities
- Inform growth playbooks and go-to-market strategies
- Collaborate with Global and Insurance Solutions, Market Development, Data Science and Analytics, Sales, and senior vertical leadership
- Execute growth initiatives and manage cross-functional dependencies
- Provide Life Insurance subject-matter expertise to evaluate new concepts and validate market demand
- Incorporate voice-of-customer insights into future solutions
- Identify opportunities to reposition existing solutions and capabilities to increase market relevance, sales effectiveness, and market penetration
- Partner with Sales on strategic customer engagements
- Help customers understand how TransUnion’s capabilities address Life Insurance challenges and opportunities across the insurance policy lifecycle
- Define thought-leadership priorities, research, messaging, and value propositions
- Present strategies, recommendations, and complex industry concepts to senior leaders and external stakeholders
- Build an internal network and sphere of influence to align stakeholders and move strategic initiatives from concept through execution
- Represent TransUnion’s Life Insurance perspective in customer and industry discussions
- Engage externally approximately 10–20% of the role
Requirements
What you’ll need- Approximately 10 or more years of life insurance industry experience, including significant and recent experience within Life Insurance; candidates with 7–10 years may be considered based on depth and relevance
- Direct experience in Life Insurance underwriting, actuarial, product development, or closely related business operations
- Demonstrated experience developing and executing market, business, or go-to-market strategies within a complex, highly matrixed organization
- Strong understanding of Life Insurance market dynamics, customer needs, competitive trends, and insurers’ use of consumer data for underwriting, marketing, pricing, and risk assessment
- Bachelor’s degree or equivalent professional experience demonstrating the required business, industry, and strategic knowledge
- Ability to analyze Life Insurance market trends, customer needs, competitive dynamics, and business opportunities
- Working knowledge of consumer data, analytics, and risk-assessment applications within Life Insurance
- Ability to translate technical, actuarial, underwriting, or data-driven concepts into clear recommendations and executive-level messaging
- Strong written, verbal, presentation, and stakeholder-management skills
- Experience presenting to senior internal and external audiences
- Ability to influence cross-functional teams and drive alignment without direct reporting authority
- Experience supporting digital transformation initiatives within Life Insurance preferred
- Exposure to predictive analytics, third-party data partnerships, or data-enabled insurance solutions preferred
- Experience conducting market research, developing thought-leadership content, or representing an organization’s perspective in the market preferred
- Experience validating new solution concepts or repositioning existing products and capabilities to improve market adoption preferred
Benefits
Comp & perks- Day-one eligibility for medical, dental, and vision coverage
- Supplemental plan options
- Spousal, domestic partner, and eligible dependent coverage on select plans
- Tax-advantaged HSA and FSA accounts
- Company-paid basic life and AD&D insurance
- Optional voluntary life and AD&D insurance
- Short- and long-term disability
- Optional legal plan, pet insurance, and travel accident coverage
- Adoption assistance and fertility planning coverage
- Caregiver support
- Dependent Care FSA with possibility of an employer match
- Complimentary Care@Work membership
- Up to 12 weeks of paid parental leave with eligibility for a gradual return
- 401(k) with employer match
- Employee Stock Purchase Plan (ESPP)
- Financial wellness resources
- Career coaching
- Optional long-term care insurance
- Tuition reimbursement
- Flexible time off for exempt employees or paid time off for nonexempt employees
- Up to 12 paid holidays per year
- Commuter benefits
- Employee discounts
- Charitable gift matching
- Paid volunteer time off
- Corporate volunteer events
- 24/7 support including professional therapy, coaching, and emotional well-being programs
- Guided meditation and resources supporting physical, mental, social, and financial wellness
- Annual bonus plan eligibility for regular, full-time non-sales positions
- Certain positions may be eligible for long-term incentives and other payments