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Senior Principal Solutions Marketing, International
TransUnion. Lead the development and scaling of customer-centric sales enablement programs across international markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and scaling customer-centric sales enablement programs, with a strong focus on adapting global content to meet regional market needs and regulatory requirements. Proven ability to influence senior stakeholders and deliver effective training and coaching across diverse international teams.
Highest-signal resume keywords
Sales Enablement Program DevelopmentCross-Functional Initiative LeadershipPersona-Based Messaging DevelopmentStakeholder ManagementContent Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Solutions MarketingProduct MarketingSales Playbook DevelopmentBuyer Enablement ProgramsProject ManagementTraining Material CreationMarket AnalysisCustomer Engagement FrameworksRegulatory ConsiderationsGo-To-Market Strategy
Soft Skills
Strong CommunicationFacilitation SkillsCoaching AbilityInfluencing SkillsCuriosity
Industry Keywords
B2B MarketingSaaSDaaSEnterprise Buying GroupsInternational MarketsSales Journey GuidanceCompetitive DynamicsMarket MaturityStakeholder FeedbackSales Team Activation
About the role
Key responsibilities & impact- Lead the development and scaling of customer-centric sales enablement programs across international markets
- Adapt global solution narratives to regional market needs, regulatory requirements, industry priorities, and buyer expectations
- Develop persona-based and use-case-driven enablement resources, including playbooks, discovery guides, messaging frameworks, objection-handling tools, customer success stories, and sales journey guidance
- Translate complex customer challenges, market trends, and solution capabilities into practical resources
- Leverage customer insights, feedback, and regional sales requirements to create seller enablement programs
- Create scalable frameworks, templates, governance models, and activation plans
- Partner with Sales, Product Marketing, Product Management, Marketing, Legal, Compliance, and subject matter experts
- Analyse enterprise buying groups and decision-making processes
- Influence senior stakeholders across sales, marketing, product, and business leadership functions
- Deliver training, coaching, and activation programs for sales teams across multiple regions, cultures, and markets
- Measure adoption, gather stakeholder feedback, and improve enablement programs based on business outcomes and user engagement
- Report to the Vice President, Product Marketing
Requirements
What you’ll need- 10 or more years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise B2B marketing, SaaS, DaaS, product strategy, or a related discipline
- Significant international or multi-region experience
- At least five years of experience leading cross-functional initiatives and influencing regional stakeholders
- Demonstrated experience developing and scaling sales playbooks, buyer enablement programs, persona-based messaging, thought leadership content, seller training, and customer engagement frameworks
- Experience adapting global content to regional terminology, competitive dynamics, business priorities, market maturity, and regulatory considerations
- Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies, and business units
- Ability to develop structured sales enablement assets, including playbooks, messaging frameworks, talk tracks, discovery guides, and seller training materials
- Strong content development, presentation, facilitation, and project management capabilities
- Experience designing and executing enablement programs in complex, cross-functional, and international environments
- Ability to analyse customer, market, and sales feedback to drive continuous improvement and enablement effectiveness
- Strong communication and stakeholder management skills, including presenting to senior leaders and cross-functional teams
- Experience coaching and activating geographically distributed sales, marketing, or enablement teams
- Familiarity with regional regulatory considerations and market-specific competitive landscapes
- Experience supporting global go-to-market strategies across multiple international regions
- Curiosity about customer decision-making processes and enterprise purchasing behaviours
- Willingness and ability to travel internationally, up to 30%
Benefits
Comp & perks- Work/life flexibility
- Resources to collaborate and drive excellence across global teams
- Professional development support and growth opportunities
- Opportunity to work with pioneering products and cutting-edge technology
- Workforce for Good purpose-driven culture
- International travel opportunities up to 30% based on business needs and regional activation requirements