AVP, Integrated Marketing, Planning

Travelers

. Lead strategic planning and campaign development for Travelers Enterprise Initiatives, including Travelers Institute, Citizen Travelers, and Sustainability .

Posted 10/8/2026full-timeUnited StatesLead💰 $146,400 - $241,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic marketing leadership, campaign development, and team management, with a strong focus on aligning marketing strategies with business objectives. Proven ability to leverage data analytics and market insights to optimize campaign effectiveness and drive brand compliance.

Highest-signal resume keywords

Strategic Marketing LeadershipCampaign DevelopmentTeam ManagementData AnalyticsMedia Strategy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyCampaign ExecutionMarket ResearchBudget ManagementCreative DevelopmentAdvertising PlatformsDigital MarketingContent StrategyPerformance ManagementAgile Marketing Techniques

Soft Skills

Influencing SkillsOrganizational AbilitiesCommunication SkillsTeam MotivationAttention to Detail

Tools & Technologies

PowerPointMarketing TechnologiesMedia PlatformsData Analytics ToolsAgency Management Tools

Industry Keywords

AdvertisingMarketingIntegrated CampaignsBrand ComplianceCross-Functional Collaboration

About the role

Key responsibilities & impact

Lead strategic planning and campaign development for Travelers Enterprise Initiatives, including Travelers Institute, Citizen Travelers, and Sustainability
Create marketing strategies and develop integrated campaigns across offline, digital, social, and experiential channels
Lead campaign execution and oversight with cross-functional teams
Develop insight-grounded marketing strategies, creative briefs, and thought starters for creative teams
Partner with senior business and marketing leaders on integrated marketing strategies and campaigns
Provide strategic marketing recommendations aligned with business objectives
Build and develop high-performing marketing teams
Lead staff through talent development, performance management, and objective and goal setting
Adopt relevant marketing changes, trends, AI, and agile marketing techniques
Oversee multiple agency relationships and maximize agency effectiveness
Manage brand standards and compliance with brand guidelines
Provide project and thought leadership on complex marketing issues and projects
Set media strategy and oversee execution across business units
Collaborate with media agencies on channels, platforms, marketing technologies, and programs
Review creative work and ensure alignment with approved strategies
Develop content strategy and provide strategic input to senior managers
Evaluate budgets, balance resources against business needs, and manage agency SOWs and budgets
Manage employees through direction, training, and performance feedback
Conduct market research and develop processes to optimize campaign quality and efficiency
Hire and onboard vendor partners
Recommend strategies to maximize media investments
Approve advertising media buys for business units
Work with Data and Analytics to track program effectiveness and optimize campaigns
Lead agency performance assessments
Collaborate with corporate and business teams to align shared objectives
Communicate effectively with stakeholders at all organizational levels
Perform other duties as assigned

Requirements

What you’ll need

10+ years of experience in advertising, marketing or related field
7+ years of experience managing others
Strong understanding of changes and trends in media, content, and digital marketplaces
Strong computer skills preferred
Expert knowledge of PowerPoint
Proven track record working with multiple clients on marketing campaigns and creative development
Expert knowledge of advertising and media platforms and trends
Proven ability to build and lead strong internal team/client relationships and motivate teams
Ability to work successfully in a matrix organization
Ability to influence at all levels of the organization
Exceptional strategic management skills
Excellent organizational abilities and strong attention to detail
Ability to align Enterprise efforts with business priorities
Strong oral, written, and presentation skills
Ability to influence others
Ability to exhibit courage and conviction
Initiative and a “can-do, whatever it takes to get it done” attitude
Minimum 8 years of experience in advertising, marketing or related field
Minimum 5 years of management experience
Bachelor’s degree

Benefits

Comp & perks

Performance-based cash incentive awards
Health insurance for employees and eligible family members from the first day of employment
401(k) dollar-for-dollar matching up to the first 5% of eligible pay
Paying it Forward Savings Program contributions toward a 401(k) account for employees with student loan debt
Pension Plan 100% funded by Travelers
Minimum of 20 days Paid Time Off annually
Nine paid company Holidays
Wellness program with tools, discounts, resources, and caregiving support
Free professional counseling services, health coaching, and mental health resources
Matching Gift and Volunteer Rewards program
Professional growth opportunities including training, conferences, webinars, and seminars