Senior Director, Brand Research

Travelers

. Lead the enterprise Brand Research practice and provide strategic direction and oversight for brand, marketing, and creative insights programs .

Posted 10/6/2026full-timeHartford • Connecticut • United StatesSenior💰 $139,400 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading brand research initiatives, including primary research design, data analysis, and actionable insights synthesis. Possesses strong leadership capabilities in managing teams, mentoring staff, and collaborating with cross-functional stakeholders to drive strategic brand and marketing outcomes.

Highest-signal resume keywords

Market Research LeadershipBrand Health TrackingPrimary Research ExpertiseData Analysis and InterpretationStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Research DesignData VisualizationSurvey DevelopmentData TabulationQualitative ResearchQuantitative ResearchCampaign MeasurementBrand Equity ModelsStatistical AnalysisInsights Reporting

Soft Skills

Effective CommunicationCollaboration SkillsMentorshipRelationship BuildingSelf-Motivation

Tools & Technologies

Microsoft OfficeResearch Vendor ManagementSyndicated Trackers

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree

Industry Keywords

Brand ResearchFinancial ServicesP&C InsuranceAdvertisingMarketing

About the role

Key responsibilities & impact

Lead the enterprise Brand Research practice and provide strategic direction and oversight for brand, marketing, and creative insights programs
Conduct and oversee complex qualitative and quantitative primary research from scoping through final reporting and presentation
Lead brand health tracking, creative and copy testing, sponsorship measurement, and content marketing impact programs
Own the enterprise brand and marketing insights agenda from research design and fielding through synthesis and recommendations
Synthesize research findings from multiple methodologies and sources into actionable insights for senior leadership
Develop complex research deliverables, including proposals, project plans, data specifications, and final reports
Act as a strategic consultant and present findings to leadership
Manage timelines and resources across multiple projects
Establish quality control practices and monitor timely, high-quality delivery
Serve as Engagement Lead for one or more businesses or corporate functions and represent the unit at interdepartmental and governance meetings
Lead department-wide initiatives and represent the Brand Research practice to senior management
Provide strategic guidance, mentorship, and coaching across the department
Drive hiring, performance management, coaching, and staff development within the assigned unit
Perform other duties as assigned

Requirements

What you’ll need

6 years of market research or related experience required
8 or more years of market research or related work experience
3 or more years of leadership/management experience in brand equity/brand health tracking, creative and copy testing, and campaign measurement research
Bachelor's degree in business, marketing, economics, mathematics, psychology, anthropology, or comparable analytical degree
MBA, Master of Research, or other advanced degree
Deep understanding of industry-standard brand equity and brand health models and vendor offerings such as Ipsos, Kantar, and Nielsen
Experience partnering with brand, advertising, marketing, and media/agency stakeholders
Experience managing specialized external research vendors and syndicated trackers
Strong knowledge of Microsoft Office products
Deep knowledge of business and/or insurance concepts; Financial Services/P&C experience
Expert knowledge and experience conducting primary research, including research techniques, research design, survey and discussion guide development, data tabulation specifications, analysis and interpretation of research data, and data visualization and insights reporting
Expert ability to analyze multiple, disparate data sets to derive conclusions and/or research recommendations
Ability to communicate information clearly and effectively and tailor messaging to the audience
Highly effective collaboration skills with vendors, business partners, and leaders
Expert ability to create and cultivate relationships and use them to inform business outcomes
Self-motivated

Benefits

Comp & perks

Performance-based cash incentive awards
Health insurance from the first day of employment for employees and eligible family members
401(k) dollar-for-dollar matching up to the first 5% of eligible pay
Paying it Forward Savings Program with annual 401(k) contributions for student loan payments
Pension Plan 100% funded by Travelers
Minimum of 20 days Paid Time Off annually
Nine paid company Holidays
Wellness program with tools, discounts, resources, caregiving support, free professional counseling, and health coaching
Matching Gift and Volunteer Rewards program