Senior Manager, Public Relations, Social Media

Travelers

. Own the end-to-end earned media and public relations strategy to drive brand visibility in the insurance and small business sectors.

Posted 9/22/2026full-timeBoston • Massachusetts • United StatesSenior💰 $109,300 - $180,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated public relations and social media strategies, with a strong focus on brand visibility in the insurance and small business sectors. Proven ability to manage high-stakes communications, cultivate media relationships, and optimize content for contemporary platforms.

Highest-signal resume keywords

Integrated PR/Social StrategiesMedia RelationsCrisis ManagementContent DevelopmentSocial Media Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsCrisis CommunicationContent StrategyMedia Metrics TrackingExecutive CommunicationSocial Media OptimizationWriting SkillsPresentation SkillsStakeholder ManagementStrategic Storytelling

Soft Skills

ProactiveDetail-OrientedCoachingCollaborationSelf-Motivated

Tools & Technologies

MetaTikTokYouTubeRedditLinkedIn

Industry Keywords

B2BFinTechFinancial ServicesInsuranceEarned Media

About the role

Key responsibilities & impact

Own the end-to-end earned media and public relations strategy to drive brand visibility in the insurance and small business sectors.
Optimize PR content and placement strategy to increase Simply Business citations in LLMs and AI-driven summaries.
Develop and lead response plans for brand reputation issues and social media or earned-media crises.
Lead and manage the external PR agency, including KPIs, budgets, and integrated results.
Design and execute a spokespeople strategy to maximize executive impact across press, speaking engagements, and social channels.
Develop executive content, including press releases, contributed articles, and keynote presentations.
Collaborate with the Content Lead to align executive communications with brand narrative and go-to-market strategy.
Create and manage a strategic storytelling calendar for media and industry stakeholders.
Cultivate relationships with journalists, industry analysts, and media partners in the insurance sector.
Own strategic direction and daily execution of brand social media accounts, including Meta, TikTok, YouTube, Reddit, and LinkedIn.
Oversee community engagement, social listening, and real-time responses in partnership with Customer Service.
Track and report PR and social media metrics, including Share of Voice, engagement, and referral traffic.

Requirements

What you’ll need

Proven success in developing and executing integrated PR/Social strategies, specifically within the B2B, FinTech, or Financial Services space.
Exceptional writing and presentation skills with demonstrated experience coaching and preparing senior leaders for external communications.
Strong understanding of contemporary social media platforms, content formats, and the mechanics of LLMs/AI-driven content sourcing.
Demonstrated ability to manage high-stakes communication and reputation risks in real-time.
Excellent skills in managing external agencies/vendors and internal cross-functional stakeholders, including Legal, Product, and Creative.
Highly self-motivated, proactive, and capable of driving multiple high-priority initiatives simultaneously with meticulous attention to detail.

Benefits

Comp & perks

Group plan for medical, dental, vision, and prescription drug coverage.
Short term disability, long term disability, and life insurance coverage.
Participation in the Company’s bonus program.
Participation in 401(k) plan with a 5% employer match.
Commuter benefits to help cut down on parking and public transit costs.
25 days of vacation time plus 10 sick days and 10 company holidays.
A genuine investment in your learning and development.
Regular team outings and volunteer opportunities.
An awesome office space.
A hybrid working model, giving employees choice and flexibility.