Channel Marketing Manager – Services

Trend Micro Europe

. Own the channel marketing strategy and go-to-market plan for the service provider partner ecosystem .

Posted 9/15/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in channel marketing strategy and go-to-market planning for service provider partners, with a strong focus on MSP, MSSP, and DFIR segments. Proven ability to design and execute co-marketing programs and manage partner incentive structures while leveraging analytical skills to track campaign performance.

Highest-signal resume keywords

Channel Marketing StrategyPartner Marketing ExperienceMDF/MBI Budget ManagementStrategic Partner CollaborationMicrosoft Dynamics 365

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel MarketingCo-Marketing Program DesignCampaign Strategy DevelopmentDeal Registration ManagementPartner Incentive Program Design

Soft Skills

Strategic ThinkingAnalytical ThinkingWritten Communication

Tools & Technologies

Microsoft Dynamics 365CRM Platforms

Industry Keywords

MSPMSSPDFIRB2B SaaSService Provider Partner Ecosystem

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the channel marketing strategy and go-to-market plan for the service provider partner ecosystem
Act as a strategic thought partner to the Director of MSP Growth Strategy
Build and maintain a point of view on differences among MSP, MSSP, and DFIR partner types
Tailor marketing approaches to partner buying motions, service delivery models, and enablement needs
Decide which industry events, conferences, and partner engagements to invest in based on ROI and fit
Represent channel marketing in service provider segment planning, QBRs, and roadmap discussions
Design and execute co-marketing programs, MDF/MBI plans, and campaigns
Build differentiated partner enablement assets, including one-pagers, email nurture series, battle cards, and sales kits
Own SPIF and partner incentive program design tied to deal registration and partner-sourced pipeline goals
Support recruitment and onboarding enablement for new service provider partners
Track and report campaign performance, partner-sourced pipeline, and deal registration metrics
Partner with Sales Ops and CRM teams using Dynamics 365 to ensure accurate partner-type data and reporting

Requirements

What you’ll need

5-8 years of channel or partner marketing experience, ideally in cybersecurity or B2B SaaS
Demonstrated experience marketing to or through MSP, MSSP, and/or DFIR partner types
Clear grasp of how MSP, MSSP, and DFIR segments differ
Experience synthesizing varying service partner GTM structures and developing custom co-sell and campaign strategies with strategic partners
Strong strategic and analytical thinking
Comfortable making prioritization calls with imperfect information
Experience managing MDF/MBI budgets, deal registration programs, and partner incentive/SPIF structures
Track record of operating as a strategic partner to sales/BD leadership
Excellent written communication skills
Experience producing partner-facing content, including print collateral and webinars
Experience with CRM platforms, such as Microsoft Dynamics 365 or similar
Candidates must be authorized to work in the U.S. without employment-based visa sponsorship, both currently and moving forward
Must not require current or future sponsorship for U.S. work visa status

Benefits

Comp & perks

Comprehensive medical, dental and vision insurance
Life insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Mental Health Wellness Program
Adoption Assistance
Wellness Incentive
Pet Insurance
401(k) with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups
Bonus opportunity tied to company performance
Ongoing learning and broad technological opportunities
Team activities
Work-life balance
Equity, inclusion, and collaboration