Brand Manager

Trendyol Group

. Lead brand marketing, content creation, and communication efforts within the CEE region .

Posted 10/14/2026full-timeBucharest • RomaniaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing, content creation, and communication strategies, with a strong focus on data analysis and competitor monitoring to drive brand success in the CEE region. Proven ability to manage projects and collaborate across teams to enhance customer experience and deliver high-quality results.

Highest-signal resume keywords

Brand MarketingContent CreationTeam ManagementData AnalysisCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyProject ManagementMarket AnalysisContent Style DevelopmentCampaign Management

Soft Skills

Analytical MindsetMultitaskingPrioritizationCoordinationResult-Oriented

Certifications & Qualifications

Bachelor's DegreeMaster’s Degree

Industry Keywords

FMCGRetailE-CommerceFashionSponsorships

About the role

Key responsibilities & impact

Lead brand marketing, content creation, and communication efforts within the CEE region
Establish communication links between marketing and other teams to enhance customer experience
Collaborate with media, digital, influencer, CRM, and creative marketing teams to ensure consistent brand messaging
Set content style, tone, and language using data analysis and regional competitor monitoring
Define brand strategy and orchestrate the annual marketing calendar for designated markets and categories
Analyze competitors and industry best practices in brand marketing and content creation
Manage projects and campaigns with creative, media, event agencies, and other third parties
Identify and use market opportunities to benefit the brand

Requirements

What you’ll need

Bachelor's or Master’s Degree preferably in Engineering, Management, Economics, or other related departments
Minimum 10+ years of experience in FMCG, retail, e-commerce, or fashion sectors, preferably in an international setting
Proven experience in team management
Experience in sponsorships or partnerships in the region
Data-driven, result-oriented, and analytical mindset
Strong communication skills
Excellent written and verbal English
Ability to multitask, prioritize tasks, and coordinate different project parties
Ability to deliver fast, business-focused output of excellent quality
No restrictions for travelling

Benefits

Comp & perks

Hybrid working model with flexibility, including work-from-abroad opportunities and a summer working model
Personalised training allowance and learning opportunities
Annual budget for training or conferences
Learning Management System (LMS) access
In-person learning sessions throughout the year
Global mentoring
Team rituals, events, and social activities