CRM Analytics Professional, Fintech Services

Trendyol Group

. Design segmentation for different business parties, including customers and sellers .

Posted 11/3/2026full-timeIstanbul • TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data analysis and project management, with a strong focus on optimizing customer journeys and multi-channel communications. Proficient in leveraging analytics and automation to drive engagement and revenue growth while simplifying complex data for actionable insights.

Highest-signal resume keywords

Data AnalysisProject ManagementSQL CodingMarketing Automation ToolsDigital Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisProject ManagementSQLPythonDigital AnalyticsData VisualizationKPI MonitoringSegmentation DesignGrowth Opportunity ExecutionCommunication Strategy

Soft Skills

Creative Problem-SolvingCommunication SkillsAbility to Thrive with Ambiguity

Tools & Technologies

Google AnalyticsAdjustLookerQlikViewMarketing Automation Tools

Certifications & Qualifications

Bachelor's DegreeMaster’s Degree

Industry Keywords

Customer SegmentationMulti-Channel CommunicationsEngagement ProcessesData-Driven ExperimentsCRM Strategies

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Design segmentation for different business parties, including customers and sellers
Define business rules for each segment and set targets with business owners
Create and optimize journeys for each segment and feature to meet business KPIs
Work with the product team to improve onboarding and engagement processes
Work with business owners to design and execute growth opportunities for each segment
Automate tracking and communication for features and segments
Manage and optimize multi-channel communications
Run data-driven experiments to boost engagement and revenue
Leverage analytics and automation to streamline processes
Monitor KPIs and translate insights into actionable CRM strategies

Requirements

What you’ll need

Bachelor's or Master’s Degree from a reputable university, preferably in Computer Science, Management Information Systems, or Industrial Engineering
3+ years of experience in data analysis, project and product management
Marketing automation tools are a plus
Ability to code in one or more languages, including SQL or Python
Communication skills and ability to work with different functions
Creative problem-solving skills and ability to thrive with ambiguity
Familiarity with digital analytics tools such as Google Analytics and Adjust
Familiarity with visualization tools such as Looker and QlikView
Strong analytical skills and experience working with large volumes of data
Ability to simplify complex data, processes, and concepts to highlight insights and guide decision-making
Genuine interest in digital disciplines and staying up to date on trends
Excellent written and verbal communication skills in English

Benefits

Comp & perks

A hybrid working model with flexibility, including work-from-abroad opportunities and a summer working model
Customizable FlexBenefits budget with meal allowance, health insurance extendable to spouse or children, fuel support, and Trendyol shopping credits
Extended health package including annual mini health screenings, location-based in-house doctors, psychologist and dietitian support, and HPV vaccination coverage
Annual training or conference allowance
Learning Management System access and in-person learning sessions
Responsibility from day one
Diverse, international team environment
Global mentoring and expert guidance
Team rituals, events, and social activities