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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid social media campaigns across multiple platforms, with a strong focus on data interpretation and performance tracking. Proficient in utilizing industry-standard tools and methodologies to achieve client goals and KPIs while maintaining high standards of communication and collaboration.
Highest-signal resume keywords
Paid Media ManagementMeta Ads ManagerCampaign OptimizationData InterpretationA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media AdvertisingDigital MarketingCampaign QATargeting ParametersKPI AnalysisExcel ProficiencyGoogle Sheets ProficiencyAutomated RulesPerformance TrackingFull-Funnel Marketing Strategy
Soft Skills
Excellent Communication SkillsProfessionalismProblem-SolvingCollaborationAdaptability
Tools & Technologies
TikTok Ads ManagerPinterest Ads ManagerGoogle AdsSlackAsanaGoogle SlidesPowerPointCanva
Certifications & Qualifications
Active Certification in Core Platform
Industry Keywords
Campaign PerformanceClient GoalsKPI ImpactEmerging PlatformsAgency Offerings
About the role
Key responsibilities & impact- Own the setup, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, YouTube, and other digital platforms
- Maintain quality assurance across campaign builds, ads, targeting, and tracking
- Serve as a day-to-day client contact and deliver clear, professional communications
- Monitor campaign pacing, performance, and budgets against client goals and KPIs
- Make informed optimization recommendations in partnership with managers
- Interpret campaign data, connect performance trends to KPI impact, and surface preliminary optimization insights
- Contribute to weekly and end-of-campaign reporting, translating data into actionable takeaways
- Support performance tracking and testing methodology, including A/B tests and measurement frameworks
- Troubleshoot common campaign and platform issues, offering solutions and escalating complex challenges
- Research industry trends, platform updates, and competitive insights
- Share relevant agency resources with clients and teammates
- Support teammates by sharing workload, knowledge, and best practices
Requirements
What you’ll need- 2+ years of experience in paid media, social media advertising, digital marketing, or related agency work
- Post-secondary degree or diploma in Marketing, Advertising, Communications, or a related field (preferred)
- Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Ads (YouTube)
- Bonus exposure to Reddit, Nextdoor, or other emerging platforms
- Active certification in at least one core platform, or willingness to obtain within the first 90 days
- Commitment to pursuing additional certifications as client mix evolves or to support agency badging requirements
- Ability to articulate how platform features connect to campaign goals
- Strong command of campaign QA, trafficking, targeting, tracking parameters (UTMs), A/B testing, and automated rules
- Solid understanding of full-funnel marketing strategy and KPIs such as ROAS, CPM, CPA, CPC, CTR, and CPS
- Proficiency in data interpretation and connecting campaign performance trends to KPI impact
- Understanding of performance tracking and testing methodology
- Proficiency in Excel and Google Sheets, including formulas, VLOOKUP, and pivot tables
- Excellent verbal and written communication skills
- Reliability and professionalism in interactions with peers and clients
- Ability to provide respectful, constructive input to peers while staying focused on solutions
- Ability to respond calmly when emotions influence discussions
- Ability to independently troubleshoot common issues and offer solutions
- Ability to seek input on complex challenges and contribute process-optimization ideas
- Ability to balance multiple tasks and competing priorities while meeting deadlines accurately
- Ability to adjust priorities quickly when client or business needs shift
- High degree of professionalism, accountability, and attention to detail
- Familiarity with Slack, Asana, Google Slides, PowerPoint, and Canva
- Ability to organize, format, and present data in a visually compelling way
- Ability to facilitate productive collaboration across teams and share information proactively
- Ability to follow through on commitments and quality standards
- Ready-to-learn mindset; willingness to seek and apply feedback constructively
- Understanding of agency offerings sufficient to contextualize them within client goals
Benefits
Comp & perks- Competitive compensation packages
- Career advancement and professional development opportunities
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with employer matching
- Opportunities to participate in volunteer and philanthropic activities
- Fun and educational team events, including catered lunches, team outings, and wellness initiatives
- Competitive incentive compensation plan tied to performance