Paid Media Buyer – Traffic Manager

Tried and True Media

. Manage and optimize paid media campaigns across Meta, Google/YouTube, and other platforms .

Posted 9/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $35,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across platforms like Meta and Google, with a strong focus on campaign performance analysis, budget scaling, and creative testing. Possesses a detail-oriented approach to tracking, documentation, and communication with internal teams.

Highest-signal resume keywords

Paid Media Buying ExperienceCampaign Optimization SkillsAnalytical JudgmentUnderstanding of Tracking and AttributionDirect Response Performance Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBudget ScalingBid StrategyAudience TestingCreative TestingConversion OptimizationPlatform DeliveryPerformance AnalysisEvent Quality UnderstandingFunnel Path Management

Soft Skills

Clear CommunicationAttention to DetailOrganizational Skills

Tools & Technologies

Meta AdsGoogle AdsYouTube AdsCAPIUTMsClick IDs

Industry Keywords

Direct Response E-CommerceHealth and WellnessLong-Form VideoCampaign StructureCreative Impact

About the role

Key responsibilities & impact

Manage and optimize paid media campaigns across Meta, Google/YouTube, and other platforms
Execute campaign launches, budget changes, bid adjustments, scaling actions, creative tests, audience tests, and campaign structure updates
Analyze campaign performance daily and determine required actions
Make optimization decisions based on profitability, funnel performance, and client guardrails
Partner with Performance Managers on account strategy and performance goals
Monitor campaign delivery, learning status, spend pacing, bid efficiency, creative fatigue, conversion trends, and account health
Identify opportunities to scale profitable campaigns
Diagnose underperforming campaigns and take appropriate action
QA campaign setup, links, events, conversion goals, naming conventions, budgets, bids, tracking parameters, and launch details
Flag tracking, pixel, attribution, or event-quality concerns
Provide performance notes and recommendations to Performance Managers
Document optimizations, tests, changes, and decision rationale
Support creative testing by identifying effective ads, formats, hooks, angles, and messages
Stay current on platform changes, bid strategies, optimization best practices, and performance trends
Help maintain clean, organized, and scalable ad account structures

Requirements

What you’ll need

5+ years of hands-on paid media buying experience
Deep hands-on experience managing campaigns inside Meta and Google
Experience with direct response e-commerce, health and wellness, and long-form video is a strong plus
Strong campaign optimization skills, including budget scaling, bid strategy, campaign structure, audience testing, creative testing, conversion optimization, learning phases, and platform delivery
Strong analytical judgment
Platform execution discipline and attention to detail
Direct response performance mindset
Experience launching and managing tests across audiences, creatives, placements, bid strategies, campaign structures, and funnel paths
Understanding of tracking, pixels, CAPI, UTMs, click IDs, attribution windows, event quality, and conversion events
Understanding of creative impact on media performance
Clear communication with Performance Managers and internal teams
Organized, systems-oriented approach with clean notes, documentation, naming conventions, and test visibility

Benefits

Comp & perks

Monthly Bonus
Medical, dental, and vision insurance
401(k)
Paid time off and paid holidays
Life and disability insurance
Fully remote work flexibility