Tried and True Media

Performance Marketing

• Manage and optimize paid media campaigns across Meta, Google/YouTube, and other platforms
• Execute campaign launches, budget changes, bid adjustments, scaling actions, creative tests, audience tests, and campaign structure updates
• Analyze campaign performance daily and determine required actions
• Make optimization decisions based on profitability, funnel performance, and client guardrails
• Partner with Performance Managers on account strategy and performance goals
• Monitor campaign delivery, learning status, spend pacing, bid efficiency, creative fatigue, conversion trends, and account health
• Identify opportunities to scale profitable campaigns
• Diagnose underperforming campaigns and take appropriate action
• QA campaign setup, links, events, conversion goals, naming conventions, budgets, bids, tracking parameters, and launch details
• Flag tracking, pixel, attribution, or event-quality concerns
• Provide performance notes and recommendations to Performance Managers
• Document optimizations, tests, changes, and decision rationale
• Support creative testing by identifying effective ads, formats, hooks, angles, and messages
• Stay current on platform changes, bid strategies, optimization best practices, and performance trends
• Help maintain clean, organized, and scalable ad account structures

Paid Media Buyer – Traffic Manager