Performance Marketing Manager

Tried and True Media

. Analyze clients’ entire marketing funnels from ad view through click, conversion, and LTV .

Posted 10/27/2026full-timeRemote • PanamaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on analyzing and optimizing marketing funnels, managing substantial ad spend, and leading cross-functional teams to achieve client KPIs. Strong analytical and creative skills are essential for driving campaign effectiveness and cultivating client relationships.

Highest-signal resume keywords

Performance Marketing ExperienceData-Driven Analytical SkillsTeam Leadership AbilityAd Spend ManagementClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel AnalysisConversion Rate OptimizationReturn On Ad SpendData AnalysisSpreadsheet ManipulationCampaign OptimizationAudience TargetingCreative Concept DevelopmentTesting MethodologiesKey Performance Indicator Analysis

Soft Skills

Problem-Solving AbilityExceptional Communication SkillsOwnership MindsetCreative Marketing Ability

Tools & Technologies

MetaGoogle AdsTikTok AdsEmerging Advertising Platforms

Industry Keywords

Marketing FunnelClient KPIsCampaign EffectivenessAd-Level Performance MetricsCreative TeamsMedia BuyerCopywritersVideo Editors

About the role

Key responsibilities & impact

Analyze clients’ entire marketing funnels from ad view through click, conversion, and LTV
Identify performance bottlenecks and formulate hypotheses to overcome them
Lead a team consisting of a media buyer, creative producer, copywriters, and video editors
Manage a portfolio of clients spending $2M–$5M per month
Increase campaign effectiveness to achieve client KPIs and scale accounts
Cultivate strong, trusting client relationships as the primary client contact
Monitor campaign- and ad-level performance metrics daily
Provide data-driven insights and opportunities for media and creative teams
Analyze and optimize CVR, AOV, LTV, ROAS, and other funnel KPIs
Run tests to improve conversion funnel performance
Help creative teams expand controls through variation and VSL expansions
Suggest weekly tests to scale accounts
Extend campaign success through new creative concepts, audience targeting, and CRO funnel tests

Requirements

What you’ll need

3+ years of performance marketing experience
Experience ideally at an agency or a company with multiple brands
Direct accountability for ad spend and ROAS targets
Experience working with a team in a fast-paced environment
Problem-solving ability
Strong data-driven analytical skills
Ability to build, manipulate, and analyze spreadsheets
Creative marketing ability
Team leadership ability
Ownership mindset and commitment to high-quality, timely, compliant work
Extensive experience working with clients and internal stakeholders
Exceptional communication skills
Ability to work standard US business hours
Experience with Meta, Google, TikTok, and other emerging advertising platforms

Benefits

Comp & perks

Competitive base salary
Performance bonuses
100% remote work
Standard US business hours with some flexibility for West Coast employees
Sophisticated analytics platform
Weekly “best of” calls for shared learnings
Clear performance feedback
Routine mentoring sessions
Subject variety across client offers and subject matter
High-caliber, collaborative team
Access to analytics, copywriting, video editing, and media buying resources