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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B integrated marketing strategies, with a strong focus on data-driven decision-making and team leadership. Proven ability to translate business priorities into effective marketing plans while leveraging technology and automation for improved efficiency.
Highest-signal resume keywords
B2B Integrated Marketing ExperienceHealth Technology ExpertiseData-Driven Decision MakingTeam Management and DevelopmentCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing StrategiesFull-Funnel Marketing ProgramsPerformance MeasurementMarket Insights AnalysisBudget Management
Soft Skills
Collaborative LeadershipInfluencing StakeholdersProblem-Solving AbilitiesFlexibility and Adaptability
Tools & Technologies
Marketing AutomationAI Technologies
Certifications & Qualifications
Bachelor's Degree in MarketingAuthorization to Work in the U.S.
Industry Keywords
Health ResearchLife SciencesHealthcare Sector
About the role
Key responsibilities & impact- Lead integrated marketing planning and execution across TriNetX's priority verticals, solutions, audiences, and markets
- Align marketing strategies, investments, and success measures with company growth objectives
- Partner with commercial, market, and Product/Solution leaders to translate go-to-market priorities into coordinated marketing plans and investment recommendations
- Develop and execute integrated, full-funnel marketing programs that generate demand and drive growth
- Collaborate with Marketing functional leaders to coordinate integrated marketing and GTM plans
- Ensure alignment, clear ownership, and effective execution
- Use data and market insights to guide planning, prioritization, program optimization, performance measurement, and investment decisions
- Improve marketing efficiency through technology, automation, and AI
- Manage assigned budgets, agencies, and external partners
- Lead and develop team members
- Report to the Chief Marketing Officer and work closely with the executive leadership team
- Travel domestically and internationally when needed
Requirements
What you’ll need- 10+ years of progressive B2B strategic, growth, or integrated marketing experience
- Significant experience in health technology, health research, life sciences, or a related healthcare sector
- Bachelor's degree in marketing, communications, or a related field
- Deep understanding of integrated marketing strategies and tactics
- Demonstrated experience translating business and go-to-market priorities into full-funnel marketing plans and programs
- Data-driven approach, with demonstrated ability to use performance data, market insights, and KPIs to guide planning, prioritization, optimization, measurement, and investment decisions
- Strong executive presence and collaborative leadership
- Ability to influence stakeholders, align cross-functional teams, and drive organizational alignment
- Experience leveraging technology, automation, and AI to improve marketing efficiency, effectiveness, and execution
- Experience managing and developing teams and overseeing marketing budgets, agencies, and external partners
- Growth mindset with strong problem-solving abilities
- Willingness to be flexible and adaptable
- Authorization to work in the U.S. as verified through E-Verify
Benefits
Comp & perks- Variable pay: commission or corporate bonus (role dependent)
- Equity
- Health, Dental, and Vision insurance
- Dependent Care Flexible Spending Account
- Health Savings Account with employer contributions
- Unlimited vacation and paid sick days
- Life insurance
- Short-term and long-term disability
- 12 weeks paid parental leave
- Pet insurance
- 401k plan