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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating engaging, platform-native content for TikTok and Instagram, with strong skills in filming, editing, and copywriting. Capable of managing multiple projects while leveraging performance data to enhance content strategy and community engagement.
Highest-signal resume keywords
TikTok Content CreationInstagram Content StrategyVideo Editing (CapCut, Adobe Premiere Pro)Copywriting for Social MediaCommunity Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationVideo EditingFilming SkillsCopywritingPerformance Analysis
Soft Skills
Creative InstinctsOrganizational SkillsPresentation Skills
Tools & Technologies
CapCutAdobe Premiere ProCanva
Industry Keywords
Social MediaContent StrategyInfluencer MarketingBrand ActivationTikTok Shop
About the role
Key responsibilities & impact- Plan, create and publish content across TRIP’s TikTok and Instagram channels, including UK, US and Supplements
- Ideate, shoot and edit high-quality, platform-native content
- Create organic social, brand and growth shoots, founder content, event, influencer activation, sales and brand-day content
- Create and present face-to-camera content
- Switch between creator, presenter and editor depending on the brief
- Write engaging, on-brand copy
- Deliver against the weekly content calendar and posting cadence
- Support community engagement and create reactive social replies
- Develop TikTok-first and social-first ideas for launches, campaigns, cultural moments and brand activity
- Identify, brief and work with content creators
- Monitor trends, platform updates, emerging creators and new formats
- Collaborate with the Growth team on creative assets and performance content
- Work with external agencies on briefs and creative ideas
- Create brand, product and employee-generated content
- Support TikTok LIVE activations
- Track channel and campaign performance and share insights and recommendations
Requirements
What you’ll need- 3–5 years’ experience creating social-first content, either in-house or agency-side
- Significant hands-on experience across TikTok and Instagram
- Proven track record of creating high-performing short-form video content, particularly across TikTok and Instagram Reels
- Strong hands-on filming and editing skills using tools such as CapCut, Adobe Premiere Pro, Canva or similar
- Deep understanding of TikTok culture, trends, formats, creators and platform behaviour
- Strong understanding of what performs on Instagram
- Strong creative instincts and ability to translate brand messages into entertaining, platform-native content
- Comfortable creating reactive, trend-led, brand, product, founder and event content
- Confident and natural in front of the camera, with experience creating face-to-camera social content
- Comfortable presenting brand and product content in an engaging, authentic and social-first way
- Able to create content and appear in it when needed
- Experience briefing and working with creators, influencers and external agencies
- Strong copywriting skills with a natural understanding of social tone of voice
- Comfortable using performance data and insights to inform future creative
- Highly organised and able to manage multiple shoots, content requirements and deadlines in a fast-moving environment
- Experience with TikTok Shop is a bonus
Benefits
Comp & perks- 4 days per week in the office with the option to work from home on a Friday
- Private Healthcare with Vitality including Virgin Gym
- 50% off
- 24 days holiday + birthday off
- 1 Wellness Day
- Pension plan
- Potential to take part in the company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Sleep support with monthly Dream Drops CBD Oil allowance
- Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks
- Sabbatical: After 2 years of service, you may apply for a sabbatical of up to 6 weeks, subject to policy
- Dog Friendly office
- Regular team socials & events