Direct Response Creative Strategist

Trivium Group

. Own creative strategy for the brand, including angle ideation, market research, brief development, script writing, and ad account analysis .

Posted 9/21/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $5,000 - $10,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in direct response creative strategy, with a strong focus on health, wellness, and supplements. Proficient in managing creative teams and utilizing data-driven insights to enhance ad performance and strategy.

Highest-signal resume keywords

Direct Response Creative StrategyMeta Ads ManagerGetHookedAdSpyPerformance Review

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Script WritingMarket ResearchBrief DevelopmentAd Account AnalysisVSL UnderstandingNative Ad ConversionPerformance Metrics AnalysisCreative Concept DevelopmentQuality CheckingData Analysis

Soft Skills

CollaborationLeadershipAdaptabilityMentoring

Tools & Technologies

AsanaFrame.ioMeta Ads Library

Industry Keywords

HealthWellnessSupplementsDirect ResponseCreative Strategy

About the role

Key responsibilities & impact

Own creative strategy for the brand, including angle ideation, market research, brief development, script writing, and ad account analysis
Produce 15 briefs per week across multiple product lines and funnels
Conduct daily research using GetHooked, AdSpy, and the Meta Ads Library
Review and quality-check briefs from junior strategists
Collaborate with editors through Asana and Frame.io
Review live performance data and feed learnings into new creative concepts
Build and manage a creative pod with direct reports over time
Contribute to performance reviews and improve creative performance

Requirements

What you’ll need

4+ years in direct response creative strategy
Hands-on experience in health, wellness, or supplements
At least one ad that crossed $100k in spend in a single month
Fluent in Meta Ads Manager and metrics including CPA, nCPA, hook rate, CTR, AOV, RPV, and cohort data
Experience using GetHooked, AdSpy, and the Meta Ads Library for research
Background in video and direct response
Understanding of VSL and native ad conversion at scale
Experience managing and developing junior strategists
Ability to thrive in lean, fast environments
Portfolio or ad examples with spend results must be attached when applying

Benefits

Comp & perks

Performance incentive of 3–5% of spend
Equity and profit-share conversations on the table
Direct mentorship from operators who have scaled multiple brands
Growth path to build and manage a creative pod
Creative ownership and authority over angles, concepts, and briefs
AI-first environment with dedicated AI operations support