Content Marketing Lead

TRM Labs

. Create flagship content with Insights, Policy, leadership, and subject-matter expert teams .

Posted 9/30/2026full-timeRemote • United StatesSenior💰 $140,000 - $188,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B content marketing with a focus on SEO and AI-driven strategies, while effectively managing content distribution and performance across various channels. Proven ability to create high-quality, impactful content that resonates with diverse audiences and enhances brand authority.

Highest-signal resume keywords

B2B Content Marketing ExperienceSEO/GEO Content StrategyAI-Native ApproachStrong Editorial JudgmentContent Performance Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionSEO StrategyContent DistributionTechnical WritingContent OptimizationEditorial Standards SettingAI Workflow DevelopmentContent Performance AnalysisBlog ManagementStyle Guide Creation

Soft Skills

CuriosityAdaptabilityOwnershipComfort with AmbiguityExcellent Writing Skills

Tools & Technologies

AI ToolsContent Management SystemsSocial Media PlatformsAnalytics ToolsSEO Tools

Industry Keywords

CybersecurityThreat IntelligenceFintechPublic SectorB2B Marketing

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Create flagship content with Insights, Policy, leadership, and subject-matter expert teams
Establish TRM as an authority on issues important to customers
Own distribution for produced content across owned, paid, earned-media, and executive-voice channels
Directly run TRM’s owned channels and oversee corporate social channels
Own TRM’s voice and tone
Build style guides, templates, and AI workflows for regional and demand marketers
Provide final edits on high-visibility work
Own the blog/Resources hub
Develop SEO/GEO content strategy with technical and agency partners
Produce content that improves search and AI-citation metrics
Ship first-to-market content quickly, including breaking white papers into blog posts
Build scalable systems so quality content ships faster
Use AI to compress drafting and production cycles
Move content from idea to press-ready with minimal hand-offs

Requirements

What you’ll need

5+ years of B2B content marketing experience
Portfolio of flagship, point-of-view work
Background in cybersecurity, threat intelligence, fintech, or public-sector-facing work is a strong plus
Strong editorial judgment
Experience setting standards adopted by other teams
AI-native approach across research, drafting, repurposing, and optimization
Curiosity about new AI tooling
Distribution mindset and ability to plan content reach before publication
Experience working with SEO/GEO specialists
Experience owning content performance
Excellent writing skills
Ability to distill nuanced, technical topics for different audiences
Work authorization in the current country of employment
Ability to work in a distributed, global environment
Comfort with ambiguity, adaptability, ownership, and high-intensity work

Benefits

Comp & perks

Equity plan eligibility
Competitive benefits, varying by country and local employment requirements
Wellness programs
Time away from work