Content Marketing Lead, Insights

TRM Labs

. Build and own a proactive editorial plan with the Insights team .

Posted 10/20/2026full-timeRemote • United States, United KingdomSenior💰 $140,000 - $188,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content marketing and editorial processes, with a strong focus on AI-driven workflows for research and content creation. Capable of producing high-quality, engaging content tailored for various channels while effectively measuring performance and optimizing strategies.

Highest-signal resume keywords

B2B Content Marketing ExperienceAI-Driven Content CreationEditorial JudgmentEnd-to-End Content OwnershipProactive Content Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DistributionResearch-Based WritingSEO OptimizationData AnalysisTechnical Narrative Development

Soft Skills

Strong CommunicationAdaptabilityCollaborationProactivityJudgment

Tools & Technologies

AI WorkflowsAnalytics ToolsContent Management SystemsSocial Media PlatformsEmail Marketing Tools

Industry Keywords

Editorial PlanningMedia OutreachContent Performance MeasurementResearch CommunicationsTechnical Content

About the role

Key responsibilities & impact

Build and own a proactive editorial plan with the Insights team
Decide which research findings become flagship reports, blog posts, social content, or media pitches
Use AI to scan the research pipeline and identify stories worth telling
Turn research findings into published and distributed content
Produce approximately 1 to 3 pieces per week
Use AI workflows for review, drafting, and repurposing
Shape and pressure-test narratives and data
Use AI to create variants, headlines, and channel-specific content
Plan and manage distribution across owned, paid, and earned channels
Tailor content for social media, newsletters, and executive voice
Grow TRM’s SEO and GEO visibility and measure search and AI-citation performance
Support journalist outreach for research releases with the Head of Comms
Feed media coverage insights back into the content plan
Partner continuously with Insights, Demand Gen, and Comms
Publish a research piece end to end within the first 30 days
Establish an AI-assisted workflow within 60 days
Move a flagship finding from idea to press-ready placement within 90 days

Requirements

What you’ll need

5+ years of B2B content marketing, editorial, or research-communications experience
Portfolio of data- or research-based point-of-view work
AI-native approach using AI across research review, drafting, repurposing, and optimization
Ability to build reusable AI workflows
Strong editorial judgment and ability to strengthen complex technical narratives accurately
Experience owning content end to end from concept through publication and distribution
Proactive content planning experience
Distribution mindset and comfort using AI and analytics to measure and improve content performance
Ability to translate technical, data-driven material into clear, engaging content
Ability to use AI to adapt tone and format for different audiences
Overlap with US-based team collaboration hours
Willingness and ability to work in a high-intensity, high-ownership environment
Ability to work with changing priorities, ambiguity, urgency, and frequent cross-functional communication

Benefits

Comp & perks

Equity plan eligibility
Minimal occasional team or event travel
Fully remote work arrangement
Flexible collaboration across distributed teams
Competitive benefits, wellness programs, and time away from work, varying by country and local employment requirements