VP of Global Growth

TRM Labs

. Lead TRM Labs’ next stage of global expansion by building a repeatable, scalable, and efficient growth organization .

Posted 10/5/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in pipeline generation, demand generation, and marketing analytics, with a strong focus on building scalable growth strategies and optimizing customer journeys. Proven ability to lead teams, drive new-logo acquisition, and implement data-driven marketing operations across multiple regions.

Highest-signal resume keywords

Pipeline GenerationDemand GenerationMarketing AnalyticsMultitouch AttributionAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel ModelingAttribution AnalysisCustomer Journey MappingPerformance MarketingLifecycle MarketingABM StrategyDigital MarketingSales HandoffsExperimentationForecasting Models

Soft Skills

Executive CommunicationCollaborationCreative Problem-SolvingAdaptabilityJudgment with Imperfect Data

Tools & Technologies

Marketing Operations ToolsAnalytics PlatformsAI Tools for CampaignsCRM SystemsDigital Advertising Platforms

Industry Keywords

Enterprise TechnologyComplex Buying GroupsPublic-Sector ExperienceRegulated-Buyer ExperienceGlobal Expansion

About the role

Key responsibilities & impact

Lead TRM Labs’ next stage of global expansion by building a repeatable, scalable, and efficient growth organization
Own global pipeline generation and the customer journey from initial awareness through sales-accepted opportunity
Report to the Chief Revenue Officer and serve on the Growth Leadership Team
Lead growth strategy, digital and lifecycle marketing, ABM, field marketing, marketing operations, and analytics teams
Establish attribution, experimentation, and funnel visibility
Translate revenue targets into pipeline requirements by market, region, offering, and customer type
Map buyer and account progression, define stage criteria, identify bottlenecks, and improve Sales handoffs
Integrate demand generation, performance marketing, lifecycle, ABM, field marketing, digital, events, executive programs, content, and sales outreach
Lead paid search and social, organic search and AI discovery, website conversion, landing pages, nurture, and reactivation
Prioritize and run experiments across audiences, channels, campaigns, and conversion paths
Use AI to improve targeting, campaign operations, content production, and analysis
Develop the team, recruit talent, own the budget and agency relationships, and establish operating rhythms
Advise the CRO, CEO, and leadership team on pipeline performance, investment tradeoffs, and market opportunities

Requirements

What you’ll need

Track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles
Quantitative fluency and sound judgment with imperfect data
Ability to build funnel models, pressure-test attribution, evaluate acquisition economics, and design useful experiments
Track record driving new-logo acquisition and customer expansion
Deep full-funnel expertise from awareness and MQL generation through opportunity creation, Sales handoffs, and downstream pipeline outcomes
Demonstrated success building multitouch attribution, marketing analytics, and forecasting models
Disciplined approach to experimentation and measurable improvements in qualified pipeline and conversion
Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and regional or field marketing
Strong marketing operations and data analytics experience
Applied AI fluency in campaign operations, targeting, content velocity, forecasting, or attribution
Track record hiring and developing leaders and building accountable operating models
Multi-region experience across NA, APAC, and EMEA; public-sector or regulated-buyer experience is ideal
Strong executive communication and GTM partnership
Willingness to work in a high-intensity, high-ownership environment
Ability to operate with ambiguity, adaptability, collaboration, and creative problem-solving

Benefits

Comp & perks

Competitive benefits, wellness programs, and time away from work, varying by country and local employment requirements