Manager, CRM & Campaigns

True Religion

. Lead True Religion’s brand and newness marketing across email, SMS, and push .

Posted 10/6/2026full-timeEl Segundo • California • United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and campaign marketing, with a strong focus on email and SMS marketing strategies. Proven ability to manage and optimize campaigns through data analysis, segmentation, and cross-functional collaboration.

Highest-signal resume keywords

CRM Marketing ExperienceEmail Marketing ProficiencyCampaign Management SkillsA/B Testing ExpertiseCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Brief DevelopmentSegmentation TechniquesPerformance TrackingKPI AnalysisEmail HTML/CSS Knowledge

Soft Skills

Strong Writing SkillsEffective CommunicationDeadline ManagementCreative Briefing

Tools & Technologies

CordialListrakAttentiveAirshipSalesforceIterableBrazeKlaviyo

Industry Keywords

Apparel MarketingFashion RetailE-CommerceLifecycle ProgramsOmnichannel Campaigns

About the role

Key responsibilities & impact

Lead True Religion’s brand and newness marketing across email, SMS, and push
Plan, brief, and own campaigns for new arrivals, launches, brand moments, and editorial storytelling
Develop campaign briefs and audiences and partner with creative teams
Design and run tests involving subject lines, creative, offers, timing, and audiences
Track revenue and engagement, evaluate performance, and optimize campaigns
Partner with retail on store launches, events, and in-store moments
Use behavioral and purchase-based segmentation to target customers
Support promotional and sale messaging during peak periods
Build the brand and newness playbook with brand, creative, and merchandising partners
Report to the Senior Manager, CRM & Campaigns

Requirements

What you’ll need

5–7 years in CRM, lifecycle, or campaign marketing
Hands-on email marketing experience and experience with at least one of SMS or push
Experience owning brand, content, or product-launch campaigns for a consumer brand or retailer
Track record of briefing creative and running campaigns from concept through performance reporting
Comfort with segmentation, A/B testing, and using KPI data to guide decisions
Strong writing, communication, and cross-functional collaboration skills
Ability to manage multiple campaigns and last-minute changes in a deadline-driven environment
Apparel, fashion, or e-commerce retail background preferred
Experience supporting retail or stores through CRM or omnichannel campaigns preferred
Experience with enterprise CRM/ESP and messaging platforms such as Cordial, Listrak, Attentive, Airship, Salesforce, Iterable, Braze, or Klaviyo preferred
Working knowledge of email HTML/CSS and responsive templates preferred
Familiarity with loyalty and lifecycle programs preferred
Must meet applicable employment eligibility requirements

Benefits

Comp & perks

Health benefits
401(k) with employer match
Merchandise discounts
Commuter benefits
Wellness programs
Employee assistance programs
Hybrid work model with in-office presence on designated days