Senior Manager, SEO – AI Discovery

True Religion

. Develop and execute an integrated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy aligned with business and marketing goals .

Posted 9/25/2026full-timeEl Segundo • California • United StatesSenior💰 $110,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing SEO, AEO, and GEO strategies, with a strong focus on technical SEO, content optimization, and performance tracking. Proficient in leveraging AI-driven search insights and managing relationships with SEO tools and vendors.

Highest-signal resume keywords

SEO Strategy DevelopmentAEO/GEO OptimizationTechnical SEO AuditsData Analysis and InterpretationExperience with SEO Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOGEOTechnical SEOContent StrategySchema MarkupData AnalysisStructured DataPrompt EngineeringCore Web Vitals

Soft Skills

Analytical SkillsStakeholder EducationAgency Management

Tools & Technologies

AhrefsSEMrushGoogle Search ConsoleScreaming FrogGA4Looker Studio

Industry Keywords

Organic Search PerformanceKeyword StrategySite ArchitecturePage ExperienceAI Search Surfaces

About the role

Key responsibilities & impact

Develop and execute an integrated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy aligned with business and marketing goals
Own organic search performance, including keyword strategy, technical SEO audits, site architecture, page experience, and content optimization
Build and lead the company's AEO/GEO approach by optimizing content structure, schema markup, and citation-worthy formatting
Monitor brand visibility across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, and other AI search surfaces
Partner with engineering teams on structured data, crawlability, product schema, site speed, and semantic markup
Serve as the internal authority on organic and AI-driven search
Educate stakeholders, manage agencies and contractors, and translate industry shifts into roadmap recommendations
Define, report on, and track KPIs for organic traffic, rankings, AI citation frequency, AI referral traffic, and conversion impact
Manage relationships with SEO/GEO tools and vendors
Report to the Vice President, Ecommerce

Requirements

What you’ll need

5+ years of SEO experience, including technical, on-page, and content strategy
Demonstrated experience or a strong point of view on AEO/GEO — optimizing for AI-driven search and answer engines
Deep understanding of how LLMs retrieve, rank, and cite content, including RAG, embeddings, and structured data for machine readability
Proficiency with Ahrefs, SEMrush, Google Search Console, Screaming Frog, GA4, and Looker Studio
Familiarity with schema markup, technical site audits, and Core Web Vitals
Strong analytical skills and ability to interpret data to build a narrative and justify strategy
Experience running structured experiments to test AI citation or visibility changes
Familiarity with prompt engineering or LLM behavior from a builder's perspective
Background in content strategy or editorial work
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
Must meet applicable employment eligibility requirements

Benefits

Comp & perks

Health benefits
401(k) with employer match
Merchandise discounts
Commuter benefits
Wellness programs
Employee assistance programs
Hybrid work model
Full-time, exempt position