Social and Cultural Commerce Director

TrueCar, Inc.

. Define TRUECar’s overarching social, cultural, and creator strategy .

Posted 9/30/2026full-timeSanta Monica • California • United StatesLead💰 $155,000 - $207,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social and content strategies that connect brand vision with audience engagement, particularly through YouTube and creator partnerships. Possesses a strong analytical mindset to measure and drive business outcomes through cultural relevance and consumer insights.

Highest-signal resume keywords

YouTube Strategy DevelopmentContent Creation and ProgrammingAudience Growth and EngagementBrand Strategy and IntegrationDigital Culture and Consumer Behavior

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategySocial Media MarketingSEO OptimizationData AnalysisCreative Development

Soft Skills

Collaborative LeadershipStrategic ThinkingCreative JudgmentCultural Curiosity

Tools & Technologies

YouTubePerformance Marketing ToolsAnalytics Platforms

Industry Keywords

Automotive IndustryDigital CultureCreator PartnershipsConsumer InsightsBrand Vision

About the role

Key responsibilities & impact

Define TRUECar’s overarching social, cultural, and creator strategy
Translate TRUECar’s brand vision and mission into social, content, and cultural presence
Turn automotive trends, pricing intelligence, consumer questions, and cultural conversations into useful content
Establish measures connecting audience growth, usefulness, trust, and cultural relevance to business outcomes
Develop and lead TRUECar’s dedicated YouTube strategy
Build YouTube into a trusted destination for car-buying information and guidance
Create original programming and recognizable franchises covering vehicles, pricing, savings, technology, ownership, and car buying
Identify creators, hosts, and experts for the TRUECar platform
Build TRUECar’s creator strategy and network across automotive, technology, finance, lifestyle, and adjacent communities
Develop long-term creator partnerships and original creator-led programming
Partner with SEO/AIO to turn consumer search behavior and questions into social, editorial, and YouTube content
Build content for search, YouTube, and emerging AI-driven information environments
Partner with Performance Marketing to scale organic and creator ideas through paid media
Shape TRUECar’s and its leadership’s external presence
Develop the CEO’s presence around TRUECar, the automotive industry, and the future of car buying
Connect social, creators, and content to consumer action, TRUECar products, savings, and experiences
Establish KPIs covering audience growth, engagement, trust, search visibility, traffic, acquisition, and commercial impact

Requirements

What you’ll need

Strategic and culturally curious marketing leader with a strategist-and-builder mindset
Deep understanding of digital culture, creators, communities, and changing consumer behavior
Strong understanding of YouTube as a content, search, and audience platform
Experience connecting brand strategy, content, social, and growth
Strong creative judgment combined with analytical and commercial thinking
Ability to collaborate across Brand, Product, Creative, Consumer Growth, Performance Marketing, and SEO
Ability and enthusiasm to build a capability and playbook from the ground up

Benefits

Comp & perks

100% employer-paid health, vision, and dental premiums
401(k) plan with company contributions
Wellness reimbursement account
Learning & development reimbursement opportunities
Flexible PTO for exempt TrueCar Crew Members
Generous PTO accrual policy for non-exempt TrueCar Crew Members
14 company-paid holidays
2 floating holidays
Flexible work arrangement splitting time between home and office
Comfortable shared workspaces at the Santa Monica headquarters and other regional locations
Professional home office setup
Monthly reimbursements for phone and internet essentials