TrueCar, Inc.

Director

• Define TRUECar’s overarching social, cultural, and creator strategy
• Translate TRUECar’s brand vision and mission into social, content, and cultural presence
• Turn automotive trends, pricing intelligence, consumer questions, and cultural conversations into useful content
• Establish measures connecting audience growth, usefulness, trust, and cultural relevance to business outcomes
• Develop and lead TRUECar’s dedicated YouTube strategy
• Build YouTube into a trusted destination for car-buying information and guidance
• Create original programming and recognizable franchises covering vehicles, pricing, savings, technology, ownership, and car buying
• Identify creators, hosts, and experts for the TRUECar platform
• Build TRUECar’s creator strategy and network across automotive, technology, finance, lifestyle, and adjacent communities
• Develop long-term creator partnerships and original creator-led programming
• Partner with SEO/AIO to turn consumer search behavior and questions into social, editorial, and YouTube content
• Build content for search, YouTube, and emerging AI-driven information environments
• Partner with Performance Marketing to scale organic and creator ideas through paid media
• Shape TRUECar’s and its leadership’s external presence
• Develop the CEO’s presence around TRUECar, the automotive industry, and the future of car buying
• Connect social, creators, and content to consumer action, TRUECar products, savings, and experiences
• Establish KPIs covering audience growth, engagement, trust, search visibility, traffic, acquisition, and commercial impact

Social and Cultural Commerce Director