Social & Creator Content Manager

TrueCar, Inc.

. Run TRUECar’s creator and influencer program end to end across YouTube, Instagram and TikTok .

Posted 11/9/2026full-timeSanta Monica • California • United StatesMid-LevelSenior💰 $96,000 - $128,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing creator and influencer programs across multiple social media platforms, with a strong focus on audience engagement and content strategy. Proficient in program management, including budget oversight, goal setting, and performance reporting.

Highest-signal resume keywords

Social Media ManagementCreator Campaign ManagementProgram ManagementContent StrategyAudience Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creator DiscoveryContract NegotiationUsage Rights KnowledgeAnalytics InterpretationProgram Scaling

Soft Skills

Clear CommunicationOrganizational SkillsInfluencing Without AuthoritySound Judgment

Tools & Technologies

Sprout SocialBrandwatchCreatorIQGRINVocal Video

Industry Keywords

Creator LandscapeSocial Media TrendsFTC Disclosure RulesCustomer Testimonial VideosSocial Content Platform

About the role

Key responsibilities & impact

Run TRUECar’s creator and influencer program end to end across YouTube, Instagram and TikTok
Find, vet, brief, contract, pay and report on creators
Build a creator roster reaching new-car buyers, including women and diverse voices
Negotiate fees, usage rights and whitelisting within budget
Manage agency partners
Build an always-on pipeline of customer testimonial videos from real TRUECar buyers
Recruit buyers through post-purchase emails and surveys, then screen and schedule them
Run remote, self-recorded video capture and occasional in-person shoots
Own TRUECar’s organic presence on Instagram, TikTok, YouTube, Facebook, X and LinkedIn
Maintain a social calendar tied to launches and campaigns
Publish content through TRUECar’s social content platform
Convert creator, testimonial, campaign and PR content into native posts with on-brand captions
Monitor comments and direct messages, route service issues to Customer Support and flag brand risk the same day
Partner with the media team to boost strong organic and creator posts
Report to the Senior Director, Brand Marketing
Serve as the single owner of what TRUECar says and shows on social

Requirements

What you’ll need

Expert, hands-on use of an enterprise social media management platform, such as Sprout Social or Brandwatch
Up to date on the latest social media trends, formats and platform changes
Firm knowledge of social audiences and how to reach each one
Deep, current knowledge of the creator landscape, including emerging creators
A portfolio of creator campaigns sourced, briefed, contracted, paid and reported on
Working knowledge of creator contracts, usage rights, whitelisting and FTC disclosure rules
Comfort with platform analytics and turning results into clear recommendations
Creator discovery, CRM and payment tools, such as CreatorIQ or GRIN preferred
Remote video testimonial tools, such as Vocal Video preferred
AI tools that speed up transcription and captions preferred
Highly organized, keeping dozens of creators, deliverables and posts on schedule
Strong program management skills, including setting goals, budgets and timelines and reporting results
Ability to scale an influencer program with repeatable processes and playbooks
Ability to influence without authority across Creative, Legal, PR, Product and Customer Support
Clear communication and proactive risk escalation
Sound judgment and ability to protect real stories and substantiate posted numbers

Benefits

Comp & perks

100% employer-paid health, vision, and dental premiums
401(k) plan with company contributions
Wellness reimbursement account
Learning & development reimbursement opportunities
Flexible PTO for exempt TRUECar Crew Members
Generous PTO accrual policy for non-exempt TRUECar Crew Members
14 company-paid holidays
2 floating holidays
Comfortable shared workspaces in the Santa Monica headquarters office and other regional locations
Professional home office setup
Monthly reimbursements for phone and internet essentials