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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CPG sales and business development, particularly within Foodservice and Alternative Channels, with a strong focus on account management, channel planning, and strategic growth initiatives. Proven ability to build relationships with distributors and brokers while driving profitable revenue through effective pricing and promotional strategies.
Highest-signal resume keywords
CPG Sales ExperienceFoodservice Channel StrategyBroker Relationship ManagementDistributor Partnership DevelopmentChannel Planning and Pricing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales GrowthAccount ManagementChannel PlanningForecastingTrade InvestmentNegotiationAnalytical SkillsPresentation SkillsRelationship ManagementProgram ROI Tracking
Soft Skills
Strategic ThinkingProblem SolvingCommunication SkillsCollaborationLeadership
Industry Keywords
FoodserviceAlternative ChannelsCPGHardware RetailDistributionTrade ShowsSubscription ServicesGifting PartnersHospitalityBusiness Dining
About the role
Key responsibilities & impact- Own the Foodservice and Alternative Channels strategy and deliver a multiyear plan
- Size opportunities and prioritize near-term wins by revenue potential, strategic fit, and ease of execution
- Identify products, formats, bundles, capabilities, and investments required to scale priority channels
- Own and grow alternative channel accounts across hardware and outdoor, off-price, specialty, and department store retail, plus subscription and gifting partners
- Build and direct broker relationships across channels
- Develop distributor partnerships, including national and regional distributors
- Represent TRUFF at customer meetings, trade shows, distributor shows, and industry events
- Own key customer relationships across restaurant chains, coffee, independent restaurants, and priority foodservice segments
- Partner with Marketing to develop and sell chain programs, including branded menu items and product placements
- Lead sell-in, launches, and ongoing execution with brokers and Supply Chain
- Pilot local restaurant programs, measure conversion and repeat orders, and scale successful programs
- Build account plans and support models to retain and grow major customers
- Manage pricing, promotions, and channel investments to grow profitable revenue
- Track distribution, conversion, repeat orders, and program ROI; adjust plans based on results
- Anticipate risks to supply, margins, forecasts, and account retention; lead timely resolution
- Ensure programs meet customer terms and operational requirements
- Work closely with TRUFF’s Chief Commercial Officer, founders, and cross-functional leaders
Requirements
What you’ll need- 7+ years in CPG sales or business development, including 4+ years across Foodservice and Alternative Channels, with a record of profitable growth
- Proven success winning large restaurant chains, coffee chains, or independent operators and expanding distribution in segments such as colleges, hospitality, and business dining
- Experience growing sales in hardware retail, such as Ace Hardware or Tractor Supply
- Experience in outdoor, off-price, specialty, or department stores is a plus
- Experience building and managing brokers across channels, such as A&G, BBI, or Green Nature Marketing
- Experience working with distributors such as Dot Foods, Vistar, Sysco, US Foods, or regional partners
- Strength in channel planning, pricing, forecasting, trade investment, negotiation, and account economics
- Experience representing a brand at foodservice trade shows, distributor shows, customer meetings, and industry events
- Strong analytical, presentation, and relationship management skills
- Ability to travel 25%–40%
- Experience with subscription services or gifting partners, such as HelloFresh or ButcherBox (preferred)
- Experience in a high-growth food or beverage business (preferred)
Benefits
Comp & perks- Competitive salary and performance bonus
- Equity eligibility
- Health, dental, vision, and life insurance
- 401(k) with company match
- Paid time off, sick time, holidays, and parental leave
- Wellness, internet, and cell phone stipends
- Company-provided laptop