Graphic Designer

TRUFF

. Implement and uphold TRUFF’s visual identity across marketing communications, commercial materials, and brand assets based on brand strategy and guidelines .

Posted 10/13/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in graphic design with a strong proficiency in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Acrobat. Capable of managing multiple projects while delivering high-quality visual assets that align with brand strategy and marketing objectives.

Highest-signal resume keywords

Adobe Creative Suite ProficiencyStrong Copywriting SkillsProject Management ExperiencePrint And Web Design KnowledgeFigma Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Graphic DesignVisual Identity ImplementationEmail Asset DesignPackaging DesignMotion Design

Soft Skills

Creative CollaborationOrganizational SkillsProactive CommunicationCuriosity About Consumer BehaviorAttention To Detail

Tools & Technologies

FigmaMonday.comAdobe InDesignAdobe PhotoshopAdobe Illustrator

Industry Keywords

Consumer BrandFood And BeverageLifestyle BrandingMarketing CommunicationsDigital Asset Best Practices

About the role

Key responsibilities & impact

Implement and uphold TRUFF’s visual identity across marketing communications, commercial materials, and brand assets based on brand strategy and guidelines
Develop engaging still paid media assets supporting performance marketing and brand storytelling
Own and evolve packaging across innovation and existing product lines
Design email assets and write supporting copy aligned with brand voice and campaign objectives
Use UX principles to elevate web design and develop website assets
Develop shopper assets for in-store and digital activations, including signage, digital display ads, and promotional materials
Create sell-in story assets for retailer and customer-facing presentations
Develop trade show assets and creative materials for internal and external brand documents
Write copy for brand assets, email, and other marketing materials as needed
Manage relationships with external photographers and support photoshoot planning and execution
Support shoot production and social media content as needed
Project manage creative timelines, assigned work, priorities, and deadlines
Administer monthly budget tracking and invoice submissions for creative workstreams
Communicate with cross-functional partners and translate marketing briefs into clear creative outputs
Stay current on food, consumer brand, design, and social media trends

Requirements

What you’ll need

3–5 years of experience working as a graphic designer, ideally within consumer, food, beverage, lifestyle, or premium brand environments
Expert proficiency in Adobe Creative Suite, especially InDesign, Photoshop, Illustrator, and Acrobat
Strong conceptual ideation skills with the ability to move from strategy and brief to polished design execution
In-depth knowledge of Figma and experience using Monday.com or similar project management tools
Strong understanding of print and web design, including production requirements and digital asset best practices
Motion design capabilities are a significant plus
Excellent copywriting skills with the ability to support visual storytelling across marketing assets
Experience working in a fast-paced environment with the ability to manage multiple projects and tight timelines
Highly creative with strong taste, visual judgment, and a sharp eye for detail
Collaborative, proactive, and comfortable partnering across marketing, sales, ecommerce, and external creative partners
Organized and accountable, with the ability to manage shifting priorities without losing quality or momentum
Curious about culture, food, design, social media, and consumer behavior, with a strong instinct for what feels premium and relevant
Comfortable operating in a growing brand environment where priorities move quickly and creative needs evolve
Passionate about building distinctive brand experiences that make everyday food feel elevated, memorable, and fun

Benefits

Comp & perks

Competitive Salary
Performance Bonus
Equity
Comprehensive Health, Dental, Vision & Life Insurance
401(k) with 3% company match
Generous PTO, Sick Time, Holidays & Parental Leave
Wellness, Internet & Cell Phone Stipends
Company-provided laptop