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Channel Sales Manager, Alcohol/Bev
TruRoots Company. Build and execute sales and distribution plans for the premium juice and cocktail mixer portfolio in the beverage alcohol channel .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales and distribution within the beverage alcohol channel, with a strong focus on relationship-building, negotiation, and compliance with industry regulations. Proven ability to manage inventory, forecast demand, and drive growth through strategic partnerships and market insights.
Highest-signal resume keywords
Sales Experience In Beverage AlcoholDistributor Inventory ManagementNegotiation SkillsRelationship-Building SkillsKnowledge Of Beverage Alcohol Regulations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand ForecastingDepletion ReportingSales PlanningInventory MonitoringProduction Coordination
Soft Skills
Detail-OrientedOrganizational SkillsIndependent Work
Industry Keywords
Beverage Alcohol ChannelDistributor PartnersRetail AccountsCocktail MixersPremium JuiceNon-Alcoholic BeveragesConsumer PreferencesCompetitive ActivitySales FoundationChannel Compliance
About the role
Key responsibilities & impact- Build and execute sales and distribution plans for the premium juice and cocktail mixer portfolio in the beverage alcohol channel
- Win new distributor partners and retail accounts
- Grow relationships with clients, operators, buyers, and decision-makers
- Negotiate deals and work with distributor partners to convert authorizations into distribution and sales
- Forecast distributor orders, monitor inventory levels and depletions, and coordinate production planning and deliveries
- Track distributor inventory, shipments, and sell-through data
- Maintain accurate records and close channel gaps
- Become an expert on premium juice and non-alcoholic products and their role in cocktail and beverage programs
- Ensure sales activities and partnerships comply with local, state, and federal beverage alcohol regulations and licensing requirements
- Track industry trends, consumer preferences, and competitive activity
- Build a scalable sales foundation through new distributor partners, retail accounts, expanded distribution, and volume growth
Requirements
What you’ll need- 5+ years of sales experience in beverage alcohol, non-alcoholic, or juice distribution, or a related sales role
- Existing relationships with beverage alcohol distributors, operators, buyers, and decision-makers
- Clear understanding of beverage alcohol channels and a record of getting things done within them
- Experience with distributor inventory management, demand forecasting, and depletion reporting
- Knowledge of beverage alcohol regulations and compliance requirements
- Strong negotiation and relationship-building skills
- Ability to work independently, manage multiple priorities, and stay organized and detail-oriented
- Preferred: Experience selling cocktail mixers, premium juice, or non-alcoholic beverages
- Preferred: Experience building a new brand, territory, or channel from the ground up
- Regular travel to meet distributor partners, accounts, and buyers, and attend industry events
Benefits
Comp & perks- Medical, dental, and vision insurance
- Short-term and long-term disability (STD/LTD)
- 401(k) retirement plan
- Pet insurance
- Wellness program