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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B demand generation, including building and managing multi-channel digital campaigns, lead scoring processes, and marketing technology stacks. Proven ability to collaborate effectively with sales and product marketing teams to drive pipeline and revenue growth.
Highest-signal resume keywords
B2B Demand GenerationLead Scoring and RoutingCRM and Marketing AutomationAccount-Based MarketingPipeline Reporting and Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Campaign ManagementEmail Nurture CampaignsWebinar Program ManagementFunnel Dashboard CreationData Attribution Analysis
Soft Skills
Clear WritingCollaboration with SalesLeadership Communication
Tools & Technologies
SalesforceHubSpotMarketo6senseDemandbaseBomboraOutreachSalesloftApollo
Industry Keywords
B2B SaaSSecurityRiskComplianceGRCIT Buyers
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Build the demand generation engine that brings the right buyers to Trustero
- Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting
- Build and run the webinar program
- Choose, plan and staff industry events, conferences and field events
- Set up lead scoring, routing and follow-up standards so the BDR/SDR team reaches every lead with context and speed
- Create outreach sequences and talk tracks for each campaign and event with the BDR/SDR team
- Manage the marketing technology stack, including CRM, marketing automation, sales engagement and intent data
- Define MQLs with sales
- Build funnel dashboards and report on pipeline and cost per opportunity by program
- Own the program budget and move spend to what drives pipeline and revenue
Requirements
What you’ll need- Bachelor of Arts degree or equivalent education
- 5+ years in B2B demand generation, including 3+ years at a B2B SaaS company
- Track record of building pipeline, with results you can walk us through
- Hands-on experience with paid digital, email nurture, webinars and in-person events
- Experience building lead scoring, routing and handoff processes with a BDR/SDR team
- Working skill in a CRM and marketing automation platform, such as Salesforce, HubSpot or Marketo
- Comfort with data: you build your own reports and understand attribution
- Clear writing and strong collaboration with sales, product marketing and leadership
- Experience marketing to security, risk, compliance, GRC or IT buyers
- Account-based marketing and intent data tools, such as 6sense, Demandbase or Bombora
- Sales engagement platforms, such as Outreach, Salesloft or Apollo
- Early-stage startup experience building a program from scratch
Benefits
Comp & perks- Competitive salary
- Bonus tied to pipeline
- Equity
- A real budget and the room to build the demand gen program your way
- Direct impact on company growth, working closely with sales and leadership