Trustero

Performance Marketing

• Build the demand generation engine that brings the right buyers to Trustero
• Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting
• Build and run the webinar program
• Choose, plan and staff industry events, conferences and field events
• Set up lead scoring, routing and follow-up standards so the BDR/SDR team reaches every lead with context and speed
• Create outreach sequences and talk tracks for each campaign and event with the BDR/SDR team
• Manage the marketing technology stack, including CRM, marketing automation, sales engagement and intent data
• Define MQLs with sales
• Build funnel dashboards and report on pipeline and cost per opportunity by program
• Own the program budget and move spend to what drives pipeline and revenue

Demand Generation Marketing Manager