Digital Growth Manager

TTC

. Develop and lead digital growth strategy across e-commerce, demand generation, lifecycle marketing, automation, and post-sale engagement .

Posted 9/23/2026full-timeBloomington • Minnesota • United StatesSeniorLead💰 $145,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital growth strategies, leveraging data-driven insights to optimize e-commerce performance and enhance customer engagement. Proficient in managing cross-functional teams and utilizing marketing automation tools to drive conversion and retention.

Highest-signal resume keywords

Digital Growth StrategyDemand GenerationE-Commerce OptimizationUX/UI StrategyMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingConversion OptimizationLifecycle MarketingSales EnablementData AnalyticsA/B TestingCustomer Lifetime ValueROI MeasurementE-Commerce AnalyticsPerformance Frameworks

Soft Skills

Excellent CommunicationStakeholder ManagementCollaborationStrategic ThinkingInfluence

Tools & Technologies

Google AnalyticsPower BICRM ReportingE-Commerce DashboardsTesting ToolsAttribution Platforms

Industry Keywords

Digital CommerceCustomer EngagementIncrementalityRetentionUpsellCross-SellSales AlignmentPerformance ReadoutsData-Driven StrategiesDigital Sales Channels

About the role

Key responsibilities & impact

Develop and lead digital growth strategy across e-commerce, demand generation, lifecycle marketing, automation, and post-sale engagement
Translate divisional growth objectives into digital revenue strategies for acquisition, conversion, retention, repeat purchase, upsell, cross-sell, and customer lifetime value expansion
Establish performance frameworks connecting digital investments to incrementality, ROI, ROAS, CAC efficiency, conversion rate, retention, customer lifetime value, and revenue contribution
Identify and prioritize growth opportunities using customer behavior, sales funnel performance, channel data, e-commerce analytics, and profitability
Build executive-level business cases for digital growth initiatives
Lead external partners and vendors supporting e-commerce optimization, UX/UI improvements, measurement, personalization, automation, and demand generation
Provide strategic direction to cross-functional teams while guiding execution and evaluating tradeoffs
Manage 2–3 direct reports responsible for scaling digital growth initiatives
Lead front-end e-commerce growth strategy, including site experience, conversion pathways, product discovery, digital merchandising, offers, lead capture, and sales enablement
Own the e-commerce optimization roadmap
Optimize digital sales experiences across owned platforms, retailer environments, microsites, and other digital touchpoints
Lead full-funnel demand generation, marketing automation, CRM, and sales-enabled nurture programs
Develop post-sale programs for onboarding, product education, accessory adoption, service engagement, replenishment, loyalty, upsell, and cross-sell
Lead UX/UI optimization and conversion-oriented customer experience improvements
Establish A/B testing, multivariate testing, personalization, offer testing, landing page optimization, and journey experimentation roadmaps
Define measurement strategies and reporting connecting digital programs to revenue, qualified demand, conversion, cost efficiency, retention, and customer lifetime value
Partner with analytics and finance on attribution, incrementality, test design, revenue contribution, and ROI
Build executive dashboards and performance narratives with recommended actions
Make data-driven investment recommendations across digital media, e-commerce, automation, content, personalization, and conversion optimization

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Digital Commerce, Data Analytics, or related field required
8 to 10+ years of progressive experience in digital growth, demand generation, digital marketing, lifecycle marketing, sales enablement, or related commercial growth roles
Senior-level experience with digital sales automation platforms, conversion optimization, UX/UI strategy, digital merchandising, front-end e-commerce platforms, and customer experience improvement
Proven track record using data-led strategies to deliver measurable incrementality, ROI, revenue growth, conversion improvement, customer retention, or lifetime value expansion
Strong foundation in demand generation, including full-funnel planning, lead capture, nurture, qualification, conversion, and sales alignment
Demonstrated experience using marketing automation to drive customer engagement, post-sale revenue, repeat purchase, upsell, cross-sell, retention, and lifecycle value
Experience with Google Analytics, Power BI, CRM reporting, e-commerce dashboards, testing tools, and attribution platforms
Proven UX/UI capability, including evaluating digital experiences, identifying conversion barriers, prioritizing improvements, and partnering with design and technical teams
Strong understanding of paid, owned, earned, CRM, automation, e-commerce, and digital sales channels
Experience building executive-level business cases, performance readouts, and data-grounded growth recommendations
Ability to collaborate with Sales, Product, Finance, Merchandising, IT, Analytics, and Customer Care
Strategic, technical, and analytical depth to guide execution, troubleshoot issues, and evaluate performance drivers
Excellent communication, influence, and stakeholder management skills in a matrixed organization
Must be legally authorized to work in the United States; visa sponsorship is unavailable
Ability to travel 5–10% for business and customer meetings, events, or similar

Benefits

Comp & perks

Medical, dental, and vision plan
401(k)
Casual corporate environment and dress for your day
Onsite café serving breakfast and lunch
Caribou Coffee onsite
Complimentary use of onsite fitness facility
Mental health and financial health resources
20 hours of paid volunteer time
Flexible summer hours, including early Friday departure
Incentive program based on individual and organizational performance
Early wage access through the DailyPay app