Growth Marketing

• Develop and lead digital growth strategy across e-commerce, demand generation, lifecycle marketing, automation, and post-sale engagement
• Translate divisional growth objectives into digital revenue strategies for acquisition, conversion, retention, repeat purchase, upsell, cross-sell, and customer lifetime value expansion
• Establish performance frameworks connecting digital investments to incrementality, ROI, ROAS, CAC efficiency, conversion rate, retention, customer lifetime value, and revenue contribution
• Identify and prioritize growth opportunities using customer behavior, sales funnel performance, channel data, e-commerce analytics, and profitability
• Build executive-level business cases for digital growth initiatives
• Lead external partners and vendors supporting e-commerce optimization, UX/UI improvements, measurement, personalization, automation, and demand generation
• Provide strategic direction to cross-functional teams while guiding execution and evaluating tradeoffs
• Manage 2–3 direct reports responsible for scaling digital growth initiatives
• Lead front-end e-commerce growth strategy, including site experience, conversion pathways, product discovery, digital merchandising, offers, lead capture, and sales enablement
• Own the e-commerce optimization roadmap
• Optimize digital sales experiences across owned platforms, retailer environments, microsites, and other digital touchpoints
• Lead full-funnel demand generation, marketing automation, CRM, and sales-enabled nurture programs
• Develop post-sale programs for onboarding, product education, accessory adoption, service engagement, replenishment, loyalty, upsell, and cross-sell
• Lead UX/UI optimization and conversion-oriented customer experience improvements
• Establish A/B testing, multivariate testing, personalization, offer testing, landing page optimization, and journey experimentation roadmaps
• Define measurement strategies and reporting connecting digital programs to revenue, qualified demand, conversion, cost efficiency, retention, and customer lifetime value
• Partner with analytics and finance on attribution, incrementality, test design, revenue contribution, and ROI
• Build executive dashboards and performance narratives with recommended actions
• Make data-driven investment recommendations across digital media, e-commerce, automation, content, personalization, and conversion optimization

Digital Growth Manager

Business Analyst

• Serve as a designated expert in Finance SAP modules and business processes
• Build and maintain relationships with business partners, customers, IS colleagues, and senior management
• Assist the manager in defining Finance strategy and roadmaps
• Implement and enhance SAP features using standard configuration and existing code
• Demonstrate leadership in system development methodology, policies, principles, and standards
• Research, recommend, and implement SAP best practices
• Create and organize documentation covering best practices, business procedures, reporting, SAP configuration, and master data maintenance
• Lead requirements definition, testing, training, implementation, and support
• Identify and analyze problems, determine causes, evaluate solutions, and recommend actions
• Identify customer requirements, develop test schedules, design and review testing plans, and track development results
• Translate business needs into specifications for technical designs and programming
• Solicit client requirements through interviews, workshops, system documentation, and procedures
• Promote knowledge transfer on SAP usage and configuration techniques
• Apply data-flow modeling, use-case analysis, workflow analysis, functional decomposition, and business-process mapping
• Develop and propose SAP solutions that support business objectives
• Lead or participate in project plans and related documentation
• Identify and communicate business or project risks to the Project Manager or team leader
• Train end users on SAP modules and provide technical guidance and peer cross-training
• Stay current with SAP functional knowledge and broader Information Technology developments

Lead Business Systems Analyst, SAP

Manager

• Champion Toro's brand identity, mission, and values across customer, dealer, retail, and industry-facing experiences
• Lead planning and execution of 25+ annual events, trade shows, customer experiences, dealer meetings, internal events, and product launches
• Develop and execute experiential marketing programs and customer engagement strategies
• Align events and activations with brand awareness, lead generation, retail support, channel engagement, and sales enablement objectives
• Serve as primary project lead from strategy through execution and post-event assessment
• Manage event coordination, logistics, planning, execution, project plans, timelines, budgets, and deliverables
• Source and negotiate contracts with venues, agencies, vendors, and service providers
• Coordinate registrations, travel logistics, hospitality, catering, communications, staffing, and agency resources
• Oversee product placement, transportation, booth assets, exhibits, displays, and experiential elements
• Lead onsite execution, issue resolution, setup, teardown, inspections, and event operations
• Support product introductions through customer-facing experiences and events
• Collaborate on influencer, creator, and brand ambassador talent activations
• Measure event performance against KPIs and prepare post-event recaps, insights, and recommendations
• Build relationships with marketing, sales, retail, product management, channel, and leadership teams
• Manage agencies, vendors, event partners, venues, and support resources
• Support strategic marketing initiatives and special projects
• Continuously improve processes, customer experiences, and marketing effectiveness

TTC

Digital Growth Manager

Lead Business Systems Analyst, SAP

Brand Experience Manager