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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce data management, campaign execution, and marketing performance analysis. Proficient in coordinating logistics for events and ensuring data quality across marketing and sales systems.
Highest-signal resume keywords
Salesforce Data ManagementEmail Marketing AutomationDashboard BuildingMarketing OperationsAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data CleanupLead ScoringCampaign ExecutionPerformance ReportingData Standards
Soft Skills
Detail-OrientedStrong OwnershipClear Communication
Tools & Technologies
SalesforceMailchimpHubSpotMarketing Attribution Tools
Certifications & Qualifications
Salesforce Administrator Certification
Industry Keywords
Marketing OperationsSales OperationsRevenue OperationsHealthcare TechnologyB2B
About the role
Key responsibilities & impact- Maintain marketing and customer data quality in Salesforce, including list imports, cleanup, deduplication, and data standards.
- Support the lead lifecycle from capture to conversion, including scoring, territory routing, sales handoffs, and follow-up tracking.
- Build and execute campaigns, email automation, and nurture programs across marketing platforms, ensuring accurate CRM tracking.
- Coordinate conference and event logistics, including registration, booth and exhibitor details, team travel and lodging, and shipping booth materials and equipment.
- Handle event lead capture and follow-up so leads reach sales quickly and accurately.
- Build dashboards and reports on marketing performance, attribution, and pipeline contribution; share insights for strategy and budget decisions.
- Maintain and improve the marketing technology stack, research tools, and connect systems for clean data flow.
- Create processes, documentation, and training for consistent marketing and sales system usage.
- Collaborate with sales, product management, clinical, operations, finance, and leadership.
- Take on additional projects as the team and business grow.
Requirements
What you’ll need- 1–3 years of experience in marketing operations, sales operations, or revenue operations, ideally in medical device, healthcare technology, or B2B.
- Hands-on Salesforce experience, including data management, campaigns, and reporting. Salesforce Administrator certification is a plus.
- Experience with email marketing and automation platforms, such as Mailchimp or HubSpot.
- Strong analytical skills and experience building dashboards and performance reports.
- Detail-oriented, with a strong sense of ownership over data quality.
- Ability to explain data and systems clearly to non-technical teams.
- Willingness to travel occasionally for key conferences and team meetings.
- Experience with marketing attribution and analytics tools (preferred).
- Experience supporting a growing sales team at an early-stage company (preferred).
