Marketing Manager

TurnCare™

. Shape TurnCare’s downstream marketing and commercial strategy.

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy and execution within the healthcare technology sector, with a strong focus on customer engagement and cross-functional collaboration. Proficient in developing marketing materials and leveraging analytics tools to drive performance and insights.

Highest-signal resume keywords

B2B Marketing ExperienceDigital MarketingCustomer Feedback GatheringCRM Tools ProficiencyCross-Functional Team Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyEmail MarketingSocial Media ManagementContent DevelopmentAnalytics ToolsSEO/SEM FundamentalsLead GenerationMarket SegmentationValue Proposition DevelopmentProduct Launch Strategy

Soft Skills

Strong Writing SkillsEffective CommunicationOrganizational SkillsAbility to Manage PrioritiesAdaptability

Tools & Technologies

SalesforceMailchimpGoogle AnalyticsGoogle AdsLinkedIn Campaign Manager

Industry Keywords

Medical Device MarketingHealthcare TechnologyClinical InsightsCustomer EngagementField Activity

About the role

Key responsibilities & impact

Shape TurnCare’s downstream marketing and commercial strategy.
Manage and grow social media, email marketing, conferences and events, and lead generation and conversion channels.
Partner with sales representatives in the field to support customer engagement, active opportunities, and sales tools.
Develop marketing and training materials for product launches, new clinical data, field activity, and go-to-market strategy.
Collaborate with product management, clinical, operations, sales, leadership, and other teams.
Gather customer feedback through interviews, surveys, site visits, events, and field conversations.
Translate customer and clinical insights into positioning, value propositions, messaging, product strategy, and commercial strategy.
Partner with the product team on new products and successful launches.
Contribute to targeting, segmentation, competitive insight, and marketing performance measurement.
Take on additional projects as the team and business grow.

Requirements

What you’ll need

3–5 years of B2B marketing experience, ideally in medical device, healthcare technology, or another clinical setting.
Experience with both marketing strategy and hands-on execution across multiple channels (LinkedIn, email marketing, etc.)
Strong writing and communication skills, and comfort learning and accurately representing clinical topics.
Experience working with cross-functional teams and gathering customer feedback.
Familiarity with CRM and marketing tools, such as Salesforce and Mailchimp.
Hands-on experience with digital marketing and analytics tools, including Google Analytics, Google Ads and other paid campaign platforms, LinkedIn Campaign Manager, and SEO/SEM fundamentals.
Strong organization and ability to manage multiple priorities in a fast-moving environment.
Willingness and ability to travel 50% of the time.
Preferred: Experience marketing to nurses, critical care teams, or hospital administrators.
Preferred: Experience working with agencies or using AI tools in content production.