Head of Retention

Turnover Recruitment

. Lead our CRM and Retention team both strategically and operationally, developing it into a self-sufficient squad.

Posted 9/18/2026full-timeRemote • GermanyLead💰 €80,000 - €130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and Retention strategies, focusing on customer lifecycle management and driving key business KPIs such as Customer Lifetime Value and retention rates. Proficient in analyzing customer behavior and developing automated customer journeys across multiple channels.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Lifetime Value AnalysisTeam LeadershipAutomated Customer JourneysGerman Language Proficiency (C1/C2)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMRetention MarketingLifecycle MarketingCustomer Behavior AnalysisCohort AnalysisCustomer Journey AutomationKey Performance Indicators (KPIs)Churn Rate ManagementRepeat Purchase Rate OptimizationCustomer Lifecycle Management

Soft Skills

Strategic ThinkingHands-On LeadershipOwnership Mentality

Tools & Technologies

Email MarketingSMS MarketingWhatsApp Marketing

Industry Keywords

D2CSubscription ModelConsumer Environment

About the role

Key responsibilities & impact

Lead our CRM and Retention team both strategically and operationally, developing it into a self-sufficient squad.
Own the CRM and Retention strategy across the entire customer lifecycle, from onboarding through reactivation.
Drive key business KPIs such as Customer Lifetime Value, repeat purchase rate, retention, churn, and revenue from existing customers.
Analyze cohorts and customer behavior, translating insights into concrete growth initiatives.
Further develop automated customer journeys across email, SMS, WhatsApp, and other relevant channels.
Partner with Product, CRO, and Performance Marketing to prioritize initiatives with the greatest customer and business impact.

Requirements

What you’ll need

Several years of experience in CRM, Retention, or Lifecycle Marketing, ideally in a D2C, subscription, or consumer environment.
Experience providing strategic and disciplinary leadership to a team.
Deep understanding of CLV, retention, churn, repeat purchase rates, cohorts, and LTV.
Strategic thinker with a genuine hands-on mentality and a desire to take ownership—not simply manage responsibilities, but visibly drive progress.
German at C1 or C2 level.
Good command of English.
Based in Germany.

Benefits

Comp & perks

100% remote within Germany