Retention Lead – CRM

Turnover Recruitment

. Own the CRM and retention strategy across the entire customer lifecycle, from onboarding through reactivation.

Posted 10/26/2026full-timeRemote • GermanySenior💰 €80,000 - €130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and retention strategies, focusing on customer lifecycle management and driving key business KPIs such as Customer Lifetime Value and retention rates. Proficient in analyzing customer behavior and leading teams to implement growth initiatives across various channels.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Lifetime Value AnalysisE-Commerce ExperienceTeam LeadershipGerman Language Proficiency (C1/C2)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention MarketingLifecycle MarketingCohort AnalysisCustomer Journey MappingGrowth Initiatives Implementation

Soft Skills

Strategic ThinkingHands-On Mentality

Tools & Technologies

Email MarketingSMS MarketingWhatsApp MarketingAutomation Tools

Industry Keywords

D2CSubscription ModelConsumer EnvironmentChurn RateRepeat Purchase Rate

About the role

Key responsibilities & impact

Own the CRM and retention strategy across the entire customer lifecycle, from onboarding through reactivation.
Drive key business KPIs such as Customer Lifetime Value, repeat purchase rate, retention, churn, and existing-customer revenue.
Analyze cohorts and customer behavior, translating insights into concrete growth initiatives.
Further develop automated customer journeys across email, SMS, WhatsApp, and other relevant channels.
Prioritize initiatives jointly with Product, CRO, and Performance Marketing based on customer and business impact.
Lead the CRM team and take responsibility for retention as an independent growth driver.

Requirements

What you’ll need

Several years of experience in CRM, retention, or lifecycle marketing, ideally in a D2C, subscription, or consumer environment.
Strong e-commerce experience; e-commerce experience is a must-have for this position.
Deep understanding of relevant business models, customer journeys, and growth levers.
Experience providing functional and disciplinary leadership to a team.
Deep understanding of CLV, retention, churn, repeat purchase rates, cohorts, and LTV.
Strategic thinker with a hands-on mentality.
German at C1 or C2 level.
Good command of English.
Based in Germany.

Benefits

Comp & perks

Permanent employment contract
100% remote within Germany