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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading e-commerce initiatives with a focus on growth, conversion rate optimization (CRO), and performance metrics. Proven ability to implement testing strategies that enhance average order value and drive measurable results in a fast-paced D2C environment.
Highest-signal resume keywords
E-Commerce LeadershipGrowth MarketingConversion Rate Optimization (CRO)Shopify Plus ProficiencyAI-First Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
E-CommerceGrowth StrategiesPerformance InitiativesTesting Pipeline ManagementNumerical AnalysisBusiness AcumenUpsellingCross-SellingTest Success Rate ImprovementDecision Making
Soft Skills
Proactive CommunicationOwnershipPriority SettingPressure ManagementTeam Leadership
Tools & Technologies
Shopify PlusGA4GTMAI Agents
Industry Keywords
D2CFast-Growing BrandsGrowth MarketingOffer Building
About the role
Key responsibilities & impact- Lead an e-commerce team in the D2C space
- Build and continuously maintain a testing pipeline
- Launch a double-digit number of tests each month, including offers and pricing
- Measurably increase the test success rate within 6 months
- Increase Average Order Value through upselling and cross-selling within 6 months
- Set daily team priorities and prepare decisions
- Personally implement hands-on growth, CRO, and performance initiatives
Requirements
What you’ll need- At least 5 years of hands-on experience in e-commerce or D2C, with a focus on growth, CRO, or performance, including at least 2 years in a leadership role
- Demonstrated success with tests and initiatives personally implemented
- Strong numerical and business acumen, for example when calculating offers and evaluating test results
- Ability to set clear priorities and make decisions, even under pressure
- Strong sense of ownership and proactive communication with leadership and stakeholders
- AI-first mindset: experience with AI agents and interest in emerging AI developments
- Proficiency with Shopify Plus, GA4, and GTM
- Pragmatic, hands-on mentality
- Nice to have: background in growth marketing or offer building; experience with fast-growing brands
Benefits
Comp & perks- Permanent employment contract
- 30 days of annual leave
- 40 hours per week
- Probationary period: 6 months