Digital Marketing Manager

Turvo Inc.

. Develop, own, and execute a comprehensive digital marketing strategy to increase qualified website traffic, generate inbound leads, build sales pipeline, and support ARR growth .

Posted 10/27/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B digital marketing strategies, including SEO, AEO, and paid advertising campaigns. Proficient in leveraging analytics and marketing automation tools like HubSpot and GA4 to optimize lead generation and pipeline growth.

Highest-signal resume keywords

B2B Digital Marketing StrategySEO And AEO ExpertiseGoogle Ads And Analytics (GA4)HubSpot Marketing AutomationABM Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing StrategySEOAEOGoogle AdsGoogle Analytics (GA4)Conversion Rate OptimizationLead GenerationAudience SegmentationCampaign ManagementBudget Management

Soft Skills

Project ManagementCommunicationCross-Functional CollaborationAnalytical SkillsProactive Approach

Tools & Technologies

HubSpotGoogle AdsGoogle Analytics (GA4)SlackCanvaGoogle Workspace

Industry Keywords

B2B MarketingDemand GenerationSaaSEnterprise TechnologyLogisticsSupply Chain Software

About the role

Key responsibilities & impact

Develop, own, and execute a comprehensive digital marketing strategy to increase qualified website traffic, generate inbound leads, build sales pipeline, and support ARR growth
Plan, execute, and optimize integrated digital campaigns across paid search, organic search, social, email, retargeting, and other relevant channels
Manage digital marketing budgets and optimize channel investments based on performance, conversion rates, customer acquisition costs, and pipeline contribution
Identify and test new digital channels, technologies, and tactics
Own SEO and AEO strategies to improve organic search visibility, high-intent traffic, and brand discovery across search engines and AI-powered search platforms
Develop keyword, content, technical SEO, and on-page optimization strategies
Optimize website content, landing pages, calls to action, and conversion paths
Monitor website performance, user behavior, and conversion metrics
Develop, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn, Reddit, and other B2B platforms
Own campaign strategy, audience targeting, budget allocation, creative development, A/B testing, and performance optimization
Develop retargeting and audience segmentation strategies
Use HubSpot to build and optimize automated workflows, lead nurturing, segmentation, and lifecycle campaigns
Develop targeted ABM campaigns and partner with Sales on account priorities and pipeline objectives
Optimize lead capture, scoring, routing, and nurturing processes
Establish and monitor KPIs, dashboards, and reporting frameworks
Use GA4, HubSpot, and reporting tools to evaluate campaign effectiveness
Present campaign results, insights, and recommendations to Sales and executive leadership
Apply testing and data-driven experimentation to improve campaign efficiency and marketing investment
Collaborate with Sales, Product Marketing, content, creative, and internal stakeholders on messaging, digital content, and campaigns
Stay current on digital marketing trends, AI-driven marketing technologies, and B2B buyer behaviors

Requirements

What you’ll need

5–7 years of experience developing and executing B2B digital marketing and demand generation strategies, preferably within SaaS, enterprise technology, logistics, or supply chain software
Bachelor's degree in Marketing, Business, Communications, or a related field
Demonstrated success driving measurable results through digital marketing, including qualified lead generation, pipeline growth, and marketing ROI
Strong expertise in SEO, AEO, Google Ads, Google Analytics (GA4), paid social advertising, and conversion rate optimization
Advanced proficiency in HubSpot, including Marketing Hub, CRM, marketing automation, campaign management, lead scoring, workflows, and reporting
Experience managing LinkedIn advertising and other B2B paid media platforms
Strong understanding of website optimization, landing page performance, content strategy, and digital buyer journeys
Experience developing and executing ABM campaigns, email nurture programs, and audience segmentation strategies
Strong analytical skills with the ability to translate marketing performance data into actionable strategies and measurable business outcomes
Experience managing digital marketing budgets and evaluating campaign performance against acquisition costs and pipeline contribution
Familiarity with AI-powered marketing tools and emerging search and content discovery trends
Proficiency with collaboration and creative tools such as Slack, Canva, and Google Workspace
Excellent project management, communication, and cross-functional collaboration skills
A proactive, resourceful, and hands-on approach, with the ability to independently manage multiple initiatives in a fast-paced environment