Turvo Inc.

Digital Marketing

• Develop, own, and execute a comprehensive digital marketing strategy to increase qualified website traffic, generate inbound leads, build sales pipeline, and support ARR growth
• Plan, execute, and optimize integrated digital campaigns across paid search, organic search, social, email, retargeting, and other relevant channels
• Manage digital marketing budgets and optimize channel investments based on performance, conversion rates, customer acquisition costs, and pipeline contribution
• Identify and test new digital channels, technologies, and tactics
• Own SEO and AEO strategies to improve organic search visibility, high-intent traffic, and brand discovery across search engines and AI-powered search platforms
• Develop keyword, content, technical SEO, and on-page optimization strategies
• Optimize website content, landing pages, calls to action, and conversion paths
• Monitor website performance, user behavior, and conversion metrics
• Develop, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn, Reddit, and other B2B platforms
• Own campaign strategy, audience targeting, budget allocation, creative development, A/B testing, and performance optimization
• Develop retargeting and audience segmentation strategies
• Use HubSpot to build and optimize automated workflows, lead nurturing, segmentation, and lifecycle campaigns
• Develop targeted ABM campaigns and partner with Sales on account priorities and pipeline objectives
• Optimize lead capture, scoring, routing, and nurturing processes
• Establish and monitor KPIs, dashboards, and reporting frameworks
• Use GA4, HubSpot, and reporting tools to evaluate campaign effectiveness
• Present campaign results, insights, and recommendations to Sales and executive leadership
• Apply testing and data-driven experimentation to improve campaign efficiency and marketing investment
• Collaborate with Sales, Product Marketing, content, creative, and internal stakeholders on messaging, digital content, and campaigns
• Stay current on digital marketing trends, AI-driven marketing technologies, and B2B buyer behaviors

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Digital Marketing Manager