Marketing Operations Manager

Twilio

. Lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows .

Posted 11/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $106,320 - $156,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing marketing automation systems and workflows, with a strong focus on integrating AI technologies and enhancing user experiences across CRM and marketing platforms. Proven ability to analyze business requirements and collaborate effectively with cross-functional teams to drive marketing and revenue operations.

Highest-signal resume keywords

Marketing OperationsCRM PlatformsMarketing AutomationAI IntegrationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Automation SystemsEvent IntegrationsWorkflow OptimizationData SynchronizationLead Distribution RulesUX EnhancementsCampaign Data AnalysisScalable Programs DevelopmentSystem IntegrationProblem-Solving

Soft Skills

Clear CommunicationCollaborationAdaptability

Tools & Technologies

MarketoSalesforceCVENTBigMarkerQualifiedDriftTwilio Segment

Certifications & Qualifications

Marketo CertificationSalesforce Certification

Industry Keywords

Demand GenerationRevenue OperationsConversational MarketingCustomer Data PlatformsGlobal Scale Operations

About the role

Key responsibilities & impact

Lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows
Drive the evolution of Twilio’s marketing and revenue operations infrastructure
Tackle complex system integration challenges at global scale
Leverage AI technologies to automate workflows
Manage Qualified live chat routing workflows, lead distribution rules, and UX enhancements to maximize conversion rates
Analyze business requirements and design and deploy scalable automated workflows across CRM and marketing automation platforms
Manage end-to-end system integrations, including CVENT and BigMarker event and webinar platforms
Integrate AI capabilities into marketing operations workflow designs
Diagnose and resolve system, workflow, and data synchronization issues across the marketing technology stack
Collaborate with Marketing, Sales, and Technology teams to align system architectures with go-to-market strategies

Requirements

What you’ll need

Bachelor’s degree in a related field
5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field
3+ years of proven expertise with CRM and marketing automation platforms such as Marketo and Salesforce
Track record of developing scalable programs and optimizing workflows in event/webinar platforms such as CVENT and BigMarker
Experience integrating AI into scalable marketing operations workflow designs and streamlining core processes
Strong analytical and problem-solving skills
Ability to leverage campaign data for issue identification
Clear written and verbal communication skills across Marketing, Sales, and Technology teams
Experience working in a fast-paced environment
Must be located in an eligible U.S. location; not eligible to be hired in California, Connecticut, New Jersey, New York, Pennsylvania, or Washington despite the posting’s conflicting compensation-location notice
Desired: experience in a fast-paced, remote-first global environment
Desired: experience with Customer Data Platforms such as Twilio Segment
Desired: experience with conversational marketing tools such as Qualified or Drift
Desired: Marketo or Salesforce certifications
Desired: passion for emerging technologies

Benefits

Comp & perks

Competitive pay
Generous time off
Ample parental and wellness leave
Healthcare insurance
Retirement savings program
401(k) retirement account
Paid sick time
Paid personal time off
Paid parental leave
Potential eligibility for Twilio’s equity plan
Potential eligibility for corporate bonus plan
Remote-first work
Occasional travel to project or team in-person meetings
Support for employee volunteering and donation efforts