Senior Global Campaigns Strategist

Twilio

. Own and develop a major global campaign that drives awareness and opportunities for Twilio .

Posted 10/12/2026full-timeRemote • SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global marketing campaigns, with a strong focus on B2B tech strategies and metrics. Proven ability to collaborate with cross-functional teams and manage multiple work streams effectively.

Highest-signal resume keywords

Campaign Strategy DevelopmentB2B Marketing ExpertiseCross-Functional CollaborationPerformance Metrics AnalysisAI Integration in Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Funnel TacticsCampaign ExecutionIntegrated Program DeliveryContent DevelopmentBudget ManagementPerformance TrackingStakeholder EngagementStrategic Vision SettingCampaign Playbook DevelopmentSales Process Understanding

Soft Skills

Exceptional Communication SkillsStrategic ThinkingAttention to DetailSelf-StarterTeam Collaboration

Industry Keywords

B2B TechGlobal CampaignsHigh-Growth EnvironmentCustomer EngagementContent Systems

About the role

Key responsibilities & impact

Own and develop a major global campaign that drives awareness and opportunities for Twilio
Set the strategic vision and execute operations for global campaign motions
Design and execute strategic end-to-end campaigns for buyer and vertical segments
Partner with product marketing, content, brand, creative, and regional campaign teams on campaign themes and messaging
Serve as the central point of contact for cross-functional campaign partners
Build relationships with stakeholders across multiple organizations
Develop scalable, repeatable campaign playbooks and regional content systems
Track program results, measure success, report metrics, analyze performance, and recommend optimizations
Integrate AI frameworks into campaign models and develop AI-assisted content workflows, standards, templates, and guidelines
Manage and allocate campaign production budgets across content, video, localization, and agency needs
Travel approximately 15% for in-person customer and team connections

Requirements

What you’ll need

Deep understanding of marketing funnel tactics and metrics by funnel stage
Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech
Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment
Ability to manage multiple work streams and maintain presence with the team and leadership
Strategic thinking with strong attention to detail
7+ years working as a campaign strategist in B2B or tech
Proven experience building and delivering integrated programs and managing tools, processes, and assets
Exceptional verbal and written communication skills
Ability to drive alignment, set expectations, and drive to success
Experience working with cross-functional teams and executives to ensure consistent content delivery
Commitment to fostering a culture of trust through feedback, communication, and transparency

Benefits

Comp & perks

Competitive pay
Generous time off
Ample parental and wellness leave
Healthcare
Retirement savings program
Support for employee volunteering and donation efforts
Remote-first work arrangement
Approximately 15% travel opportunities to connect in person