Creative Director

Twin Health

. Own Twin's voice and tone across member, employer, health plan, broker/consultant, and union audiences .

Posted 9/18/2026full-timeRemote • United StatesLead💰 $190,000 - $205,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting and content strategy with a strong focus on brand voice and narrative coherence across diverse audiences. Proven ability to lead and mentor a copywriting team while collaborating with cross-functional partners in a regulated environment.

Highest-signal resume keywords

7+ Years In CopywritingExperience In HealthcareLeadership And MentoringBrand Voice StrategyClinical/Legal Review Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyCopywritingBrand Manifesto WritingB2B WritingConsumer WritingExecutive Thought LeadershipStyle Guide DevelopmentEditorial PlanningNarrative DevelopmentContent Optimization

Soft Skills

Strong JudgmentCollaborationTeam LeadershipMentoringAlignment Driving

Industry Keywords

HealthcareHealth TechRegulated EnvironmentClaims-Sensitive ContentBrand Voice GuidelinesClinical Review ProcessesExecutive GhostwritingB2B MarketingConsumer EngagementNarrative Arc

About the role

Key responsibilities & impact

Own Twin's voice and tone across member, employer, health plan, broker/consultant, and union audiences
Maintain and evolve the Voice & Language Guide
Serve as the narrative through-line and prevent narrative drift as the company scales
Own the overarching brand and editorial content calendar across channels and audiences
Apply structured editorial plans covering audience, goal, narrative arc, optimization approach, and key points
Lead, mentor, and grow the copywriting team
Distribute workload and priorities across writers
Write and edit high-visibility brand manifestos, executive thought leadership, and campaign centerpieces
Partner with Brand & Experience and Product Marketing to translate brand strategy into executable copy standards
Act as cross-functional owner for final voice and coherence reviews
Review and elevate team content before publication
Collaborate with design leadership on the visual system and holistic brand expression
Build repeatable style guides, review workflows, and writer onboarding systems
Report to the Sr. Director, Brand & Experience and serve as delegate on voice/copy decisions

Requirements

What you’ll need

7+ years in copywriting or content strategy, including experience leading or mentoring other writers
Meaningful experience in healthcare, health tech, or another complex, regulated buyer environment
Experience writing with clinical/legal review and approval
Portfolio demonstrating consumer/emotional writing and B2B/executive writing
Experience translating brand strategy and voice guidelines into an executable team system
Comfortable as both a working writer and people leader
Strong judgment on brand voice across audiences and channels
Experience driving alignment and quality across teams without direct authority
Experience partnering with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content
Ability to operate as a leadership-team delegate for brand voice decisions
Applicants must be authorized to work for any employer in the U.S.
Twin Health is unable to sponsor or take over sponsorship of an employment visa
Bonus: Experience building or running a formal brand voice/style guide
Bonus: Executive ghostwriting or founder-voice experience
Bonus: Familiarity with claims/clinical review processes in a regulated industry
Bonus: Experience mentoring writers from junior to senior levels

Benefits

Comp & perks

Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents
8 weeks of 100% paid parental leave for non-delivering parents
100% employer-sponsored healthcare, dental, and vision for you
80% healthcare, dental, and vision coverage for your family
Health Savings Account and Flexible Spending Account options
401k retirement savings plan
Remote work and high level of flexibility
Competitive compensation package